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Author: Michael Kotick
Publisher: Archway Publishing
ISBN: 1480841285
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer
Author: Michael Kotick
Publisher: Archway Publishing
ISBN: 1480841285
Category : Business & Economics
Languages : en
Pages : 190
Get Book
Book Description
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer
Author: I-B Publishing
Publisher: Identity Branding Inc
ISBN: 0967866138
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Author: Bayraktar, Ahmet
Publisher: IGI Global
ISBN: 1522505806
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Sammy Blindell
Publisher:
ISBN: 9781912774562
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Arden Leigh
Publisher: Sourcebooks, Inc.
ISBN: 1402266537
Category : Family & Relationships
Languages : en
Pages : 303
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Book Description
GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.
Author: D. Jason Slone
Publisher: Bloomsbury Publishing
ISBN: 1472531728
Category : Religion
Languages : en
Pages : 272
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Book Description
Religion is an evolutionary puzzle. It involves beliefs in counterfactual worlds and engagement in costly rituals. Yet religion is widespread across all human cultures and eras. This begs the question, why are so many people attracted to religion? In The Attraction of Religion, essays by leading scholars in evolutionary psychology, anthropology, and religious studies demonstrate how religion may be related to evolutionary adaptations because religious commitments involve fitness-enhancing behaviours that promote reproduction, kinship, and social solidarity. Could it be that religion is wide-spread, at least in the modern world, because it helps to facilitate cooperative breeding? International contributors explore the philosophical and theoretical arguments for and against the use of costly signalling, sexual selection, and related theories to explain religion, and empirical findings that support or disconfirm such claims. The first book-length treatment that focuses specifically on costly signalling, sexual selection, and related evolutionary theories to explain religion, The Attraction of Religion will be an important contribution to the field and will be of interest to researchers in the fields of evolutionary psychology, religion and science, the psychology of religion, and anthropology of religion.
Author: Chris Radford
Publisher: Practical Inspiration Publishing
ISBN: 1788601017
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.
Author: Oliver Niebuhr
Publisher: Frontiers Media SA
ISBN: 2832527612
Category : Science
Languages : en
Pages : 459
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Book Description
Author: David A. LaBonte
Publisher: John Wiley & Sons
ISBN: 0470527722
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
Author: Mark Deo
Publisher: Morgan James Publishing
ISBN: 1600375642
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.
