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Author: Annette Naudin
Publisher: Rowman & Littlefield Publishers
ISBN: 1786613751
Category : Social Science
Languages : en
Pages : 237
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Book Description
Craft practice has experienced a sharp rise in popularity since the late 2000s, partly through the ‘aura of the analogue’ and the desire for authentic, handmade products in an increasingly fast paced, digitalised world (Luckman, 2015) but also because of digital platforms such as Etsy and social media enabling ‘anyone’ to become a craft entrepreneur. This book brings together historical, policy and individual narratives to inform a broad understanding of craft entrepreneurship. Drawing on case studies from around the world, Craft Entrepreneurship considers questions of identity, community, and the digital in craft entrepreneurship. In doing so, it finds craft activities to be positioned between or across the arts, heritage, notions of a bohemian lifestyle and the challenges of micro-entrepreneurship. By engaging with the contradictions and fragility of sustaining a craft practice, the chapters in this book contribute to different perspectives for entrepreneurship studies. The contributions to this volume illustrate the craft entrepreneurs’ identity, motivation and sense of creative purpose through their craft, as these collide with the tensions brought about through entrepreneurship.
Author: Annette Naudin
Publisher: Rowman & Littlefield Publishers
ISBN: 1786613751
Category : Social Science
Languages : en
Pages : 237
Get Book
Book Description
Craft practice has experienced a sharp rise in popularity since the late 2000s, partly through the ‘aura of the analogue’ and the desire for authentic, handmade products in an increasingly fast paced, digitalised world (Luckman, 2015) but also because of digital platforms such as Etsy and social media enabling ‘anyone’ to become a craft entrepreneur. This book brings together historical, policy and individual narratives to inform a broad understanding of craft entrepreneurship. Drawing on case studies from around the world, Craft Entrepreneurship considers questions of identity, community, and the digital in craft entrepreneurship. In doing so, it finds craft activities to be positioned between or across the arts, heritage, notions of a bohemian lifestyle and the challenges of micro-entrepreneurship. By engaging with the contradictions and fragility of sustaining a craft practice, the chapters in this book contribute to different perspectives for entrepreneurship studies. The contributions to this volume illustrate the craft entrepreneurs’ identity, motivation and sense of creative purpose through their craft, as these collide with the tensions brought about through entrepreneurship.
Author: Emma Bell
Publisher: Routledge
ISBN: 1351795295
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work.
Author: Daniel Clarke
Publisher: Emerald Group Publishing
ISBN: 1800431848
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Author: Vanessa Ratten
Publisher: Routledge
ISBN: 1000582256
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses. Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.
Author: Millicent Lownes-Jackson
Publisher: A Business of Your Own
ISBN: 9780943267197
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Starting A Craft Business is a fresh and innovative inspirational business guidebook for individuals who love to make handcrafted or art items and want to make money while enjoying their talent. Whether the craft artisan is a retired school teacher, vacation bible school craft teacher, disabled professional, or simply a lover of any form of art or craft, this book will help to make their dreams and aspirations of business ownership become a reality.
Author: Hilary Pullen
Publisher: David & Charles
ISBN: 1446369021
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080506
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Do you dream of spending the day working on your favorite craft? Would you like to make money in the process? If you’re ready to take your crafting to the next level, your favorite hobby can become a fun, lucrative, homebased business. Hundreds of thousands of working artisans earn their entire income from the crafts they produce—selling on eBay, at their own online stores, in retail stores, at carts and kiosks, or at craft shows and street fairs. With this expert advice, you can become one of them. This comprehensive guide is packed with useful information from crafts professionals and dozens of resources, such as helpful organizations, publications, software and websites. It covers all aspects of a crafts business: • Exploring the market and choosing a profitable niche • Setting up a workshop that’s conducive to business success • Making your products available in retail stores, carts and kiosks, craft shows and other local markets • Selling your products on eBay, Half.com, Overstock.com, Amazon.com and other global online marketplaces • Advertising and promotion to get the word out about your crafts • Record keeping, taxes, accounting and other business essentials
Author: Karen Patel
Publisher: Taylor & Francis
ISBN: 1040085253
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Craft is resurgent. More people are buying craft; more money is being spent on craft products than ever before. This book centres craft as a creative industry, illuminating the experiences of those working in and around craft, particularly people from marginalised groups. Shining a light on inequalities around craft work, the author examines the lived experiences of women makers of colour in the professional craft sector. Experiences of racism and microaggressions at all stages of their craft career are analysed. The author draws on innovative empirical research carried out in the UK and Australia, two countries where the resurgence in craft is apparent, yet professional craft practice is dominated by the white and relatively privileged. In interrogating hierarchies of expertise and cultural value in craft, the author employs case studies from community crafts and social enterprises. The result is a book of interest to scholars at the intersections of the creative and cultural industries, the creative economy and inequalities at work.
Author: Mary Kay Hunziger
Publisher: Speedy Publishing LLC
ISBN: 1635017750
Category : Crafts & Hobbies
Languages : en
Pages : 260
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Book Description
This is a 2 In 1 box set compilation of 2 books: Book 1: Jewelry: Sell Your Jewelry Craft Design & Creativity Using Zero Cost Marketing Entrepreneur & Business Skills Book 2: Crafting Is Like you! Book 1: Would you like to discover how to turn your Craft Passion into Profit? Did you know this: according to an April 2011 article in Inc. magazine, the average Etsy seller makes just $785 a year. Heck, you can do much better! In From Passions To Profit Mary Kay Hunziger, a very passionate crafter and Etsy seller, is going to show you how you can do much better than the average Etsy craft seller! I love crafts to sell & if you are already a crafter and you make and sell craft, you will be able to double your own craft business profit after having discovered these amazing craft secret ingredients. If you are a beginner you will discover crafts to make and sell and how to get started with a truly profitable craft business from scratch. The program is going to cover the most exciting craft for cash ideas like "Selling Special Lights For Easy To Make Money", "How To Earn Money From A Very Unique Candle Creation", "Cute Teddy Bears With Customized Message Tags", and many more awesome and unique methods that you can simply copy & use for your own profitable crafts creating company. Grab this ultimate craft story compilation that includes 16 From Passion to Profit craft stories and discover the secrets of the craft elite. Each story will cover a different craft technique & you will be introduced to an expert that is going to tell his or her own from passion to profit story. Throughout the story, the elite crafter will reveal his secret craft ingredients so that you can take these ingredients and use it for your own passion-profit story! Book 2: "Crafting Is Like You" is an extremely fun, quick & easy to read little rhyming book about the amazing crafting Lifestyle. It is for everyone no matter if you are looking for information about crafting for beginners or
Author: Susan L. Slocum
Publisher: Springer
ISBN: 3319571893
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
