Couponing's Growth in Food Marketing PDF Download
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Author: Anthony E. Gallo
Publisher:
ISBN:
Category : Coupons (Retail trade)
Languages : en
Pages : 24
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Book Description
Extract: The number of cents-off coupons distributed by manufacturers and retailers rose from 10 billion to 90 billion between 1965 and 1980. About 80 percent of U.S. households redeemed coupons in 1979, making coupons the most rapidly growing form of food advertising. Although coupons still make up the smallest portion of all major food advertising, their value rose from less than 6 percent of total advertising expenditures in 1970 to 11 percent in 1979. This report analyzes the use of coupons by consumers, as a marketing tool by manufacturers and retailers, and in the marketing of farm produce.
Author: Anthony E. Gallo
Publisher:
ISBN:
Category : Coupons (Retail trade)
Languages : en
Pages : 24
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Book Description
Extract: The number of cents-off coupons distributed by manufacturers and retailers rose from 10 billion to 90 billion between 1965 and 1980. About 80 percent of U.S. households redeemed coupons in 1979, making coupons the most rapidly growing form of food advertising. Although coupons still make up the smallest portion of all major food advertising, their value rose from less than 6 percent of total advertising expenditures in 1970 to 11 percent in 1979. This report analyzes the use of coupons by consumers, as a marketing tool by manufacturers and retailers, and in the marketing of farm produce.
Author: Anthony E. Gallo
Publisher:
ISBN:
Category : Coupons (Retail trade)
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 488
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Book Description
Author:
Publisher:
ISBN:
Category : Food consumption
Languages : en
Pages : 126
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Book Description
Author: Naresh K. Malhotra
Publisher: Springer
ISBN: 3319111019
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author: Anthony E. Gallo
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
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Book Description
Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 192
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 600
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Book Description
Author: Giovanni Galizzi
Publisher: Springer Science & Business Media
ISBN: 3642487653
Category : Business & Economics
Languages : en
Pages : 637
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Book Description
New analysis and empirical evidence on several topics such as the determinants of shape and nature of the vertical relationships in the food system, the determinants of vertical co-ordination and competition, types and mechanisms of co-ordination as well as the consequences for competitiveness, consumer welfare and policy implications are provided. The focus is on vertical issues at different stages of the food chain with a particular emphasis on the increasing role played by retailers in shaping the vertical relationships in the food system through the development of food supply-chain management.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 4
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Book Description
