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Author: Max Mittelstaedt
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 0
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Book Description
You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 200 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: Psychology of Advertising Basics of Critical Thinking Marketing Psychology Buyer Psychology Psychology of Decision Making Behavioral Marketing Pricing Psychology The book has: Simple and comprehensive Business Psychology explanations Over 75 illustrations and examples of advertisements Case studies, tips and summaries More than 90 scientific Sources Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1892
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Brian Mullen
Publisher: Psychology Press
ISBN: 1134932898
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Author: Joann Peck
Publisher: Springer
ISBN: 3319771582
Category : Psychology
Languages : en
Pages : 263
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Book Description
This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author: Michaela Wanke
Publisher: Psychology Press
ISBN: 1136642846
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Author: Max Mittelstaedt
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 0
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Book Description
You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 200 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: Psychology of Advertising Basics of Critical Thinking Marketing Psychology Buyer Psychology Psychology of Decision Making Behavioral Marketing Pricing Psychology The book has: Simple and comprehensive Business Psychology explanations Over 75 illustrations and examples of advertisements Case studies, tips and summaries More than 90 scientific Sources Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.
Author: Dalgic, Tevfik
Publisher: IGI Global
ISBN: 1522534490
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
Author: Sang Min (Leo) Whang
Publisher: Routledge
ISBN: 1317377877
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author: Max Mittelstaedt
Publisher:
ISBN:
Category :
Languages : en
Pages : 226
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Book Description
You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 220 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: ▶️ Psychology of Advertising ▶️ Basics of Critical Thinking ▶️ Marketing Psychology ▶️ Buyer Psychology ▶️ Psychology of Decision Making ▶️ Behavioral Marketing ▶️ Pricing Psychology The book is already very successful in Germany and was ranked among the Top 100 Marketing books as well as the Top 20 in Market Research books. The book has: ✔️ Simple and comprehensive Business Psychology explanations ✔️ Over 75 illustrations and examples of advertisements ✔️ Case studies, tips and summaries ✔️ More than 90 scientific Sources ✔️ Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.
Author: Curtis P. Haugtvedt
Publisher: Routledge
ISBN: 113667621X
Category : Psychology
Languages : en
Pages : 1296
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Gordon R. Foxall
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
