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Author: Lin, Angela
Publisher: IGI Global
ISBN: 1466640839
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumersÂ’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author: Lin, Angela
Publisher: IGI Global
ISBN: 1466640839
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumersÂ’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author: Jonathan Foster Angela Lin
Publisher: IGI Global
ISBN: 9781615206131
Category :
Languages : en
Pages :
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Book Description
Author: Lee, In
Publisher: IGI Global
ISBN: 1615206124
Category : Technology & Engineering
Languages : en
Pages : 1458
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Book Description
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Author: Suresh Chandra Satapathy
Publisher: Springer
ISBN: 9811333386
Category : Technology & Engineering
Languages : en
Pages : 472
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Book Description
The book gathers a collection of high-quality peer-reviewed research papers presented at the International Conference on Information System Design and Intelligent Applications (INDIA 2018), which was held at the Universite des Mascareignes, Mauritius from July 19 to 21, 2018. It covers a wide range of topics in computer science and information technology, from image processing, database applications and data mining, to grid and cloud computing, bioinformatics and many more. The intelligent tools discussed, e.g. swarm intelligence, artificial intelligence, evolutionary algorithms, and bio-inspired algorithms, are currently being applied to solve challenging problems in various domains.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1136412573
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Author: Duane E. Sharp
Publisher: CRC Press
ISBN: 1040080170
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author: Ignacio Rojas
Publisher: Springer
ISBN: 3319557890
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
This volume of selected and peer-reviewed contributions on the latest developments in time series analysis and forecasting updates the reader on topics such as analysis of irregularly sampled time series, multi-scale analysis of univariate and multivariate time series, linear and non-linear time series models, advanced time series forecasting methods, applications in time series analysis and forecasting, advanced methods and online learning in time series and high-dimensional and complex/big data time series. The contributions were originally presented at the International Work-Conference on Time Series, ITISE 2016, held in Granada, Spain, June 27-29, 2016. The series of ITISE conferences provides a forum for scientists, engineers, educators and students to discuss the latest ideas and implementations in the foundations, theory, models and applications in the field of time series analysis and forecasting. It focuses on interdisciplinary and multidisciplinary research encompassing the disciplines of computer science, mathematics, statistics and econometrics.
Author: Li, Eldon Y.
Publisher: IGI Global
ISBN: 1466640278
Category : Computers
Languages : en
Pages : 445
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Book Description
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author: Grandinetti, Lucio
Publisher: IGI Global
ISBN: 1466646845
Category : Computers
Languages : en
Pages : 325
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Book Description
Technology trends may come and go, but cloud computing technologies have been gaining consideration in the commercial world due to its ability to provide on-demand access to resources, control the software environment, and supplement existing systems. Pervasive Cloud Computing Technologies: Future Outlooks and Interdisciplinary Perspectives explores the latest innovations with cloud computing and the impact of these new models and technologies. This book will present case studies and research on the future of cloud computing technologies and its ability to increase connectivity of various entities of the world. It is an essential resource for technology practitioners, engineers, managers, and academics aiming to gain the knowledge of these novel and pervasive technologies.
Author: Srinivasan, S.
Publisher: IGI Global
ISBN: 1466657898
Category : Computers
Languages : en
Pages : 325
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Book Description
Emerging as an effective alternative to organization-based information systems, cloud computing has been adopted by many businesses around the world. Despite the increased popularity, there remain concerns about the security of data in the cloud since users have become accustomed to having control over their hardware and software. Security, Trust, and Regulatory Aspects of Cloud Computing in Business Environments compiles the research and views of cloud computing from various individuals around the world. Detailing cloud security, regulatory and industry compliance, and trust building in the cloud, this book is an essential reference source for practitioners, professionals, and researchers worldwide, as well as business managers interested in an assembled collection of solutions provided by a variety of cloud users.
