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Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 9781606490266
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 9781606490266
Category : Business & Economics
Languages : en
Pages : 120
Get Book
Book Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Author:
Publisher:
ISBN: 9781780344218
Category : International trade
Languages : en
Pages :
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Book Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Author: C. Samuel Craig
Publisher: Wiley
ISBN: 9780470010952
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
Author: Susan P. Douglas
Publisher:
ISBN: 9780134731599
Category : Export marketing
Languages : en
Pages : 337
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Book Description
Author: Marko Sarstedt
Publisher: Emerald Group Publishing
ISBN: 1780520948
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Author: Marcus J. Schmidt
Publisher: Pearson Education
ISBN: 9780273646358
Category : Business & Economics
Languages : en
Pages : 638
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Book Description
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
Author:
Publisher: World Bank Publications
ISBN: 0821386646
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
For the first time, the Atlas comes with the new World Bank e-Atlas of Global Development. Map and graph 179 indicators from the World Bank's development database. Features include worldwide mapping, timeline graphing, ranking tables, easy navigation, comparative mode, and exporting and sharing of graphics."--Back cover.
Author: United States. Bureau of Labor Statistics
Publisher:
ISBN:
Category : Employment forecasting
Languages : en
Pages : 740
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Book Description
Author: James P. Neelankavil
Publisher: Routledge
ISBN: 1317425456
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Author: V. Kumar
Publisher: Palgrave Macmillan
ISBN: 9783031546495
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment. It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and other emerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, this text provides the most current and relevant information about the global marketing research industry and outlines the necessary techniques that can guide researchers in their work.
