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Author:
Publisher: Pearson Education India
ISBN: 9788131714096
Category : Consumer behavior
Languages : en
Pages : 362
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Book Description
Author:
Publisher: Pearson Education India
ISBN: 9788131714096
Category : Consumer behavior
Languages : en
Pages : 362
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Book Description
Author: S. Ramesh Kumar
Publisher:
ISBN: 9788177588620
Category : Consumer behavior
Languages : en
Pages : 323
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Book Description
Author: Raju M.S. & Dominique Xardel
Publisher: Vikas Publishing House
ISBN: 812591532X
Category : Antiques & Collectibles
Languages : en
Pages : 367
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Book Description
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Isaac K. Ngugi
Publisher: CABI
ISBN: 1786392879
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author: Harold W. Berkman
Publisher: Thomson South-Western
ISBN:
Category : Consumer behavior
Languages : en
Pages : 696
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Book Description
Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
With special reference to India.
Author: John O'Shaughnessy
Publisher: Bloomsbury Publishing
ISBN: 1137003774
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Author: David L. Loudon
Publisher: McGraw-Hill Book Company Limited
ISBN: 9780071125116
Category : Consumer behavior
Languages : en
Pages : 788
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Book Description
