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Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 147
Get Book
Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Steve Hall
Publisher: Routledge
ISBN: 1134010508
Category : Social Science
Languages : en
Pages : 247
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Book Description
This book offers the first in-depth investigation into the relationship between today's criminal identities and consumer culture. Using unique data taken from criminals locked in areas of permanent recession, the book aims to uncover feelings and attitudes towards a variety of criminal activities, investigating the incorporation of hearts and minds into consumer culture's surrogate social world and highlighting the relationship between the lived identities of active criminals and the socio-economic climate of instability and anxiety that permeates post-industrial Britain. This book will be of interest to undergraduates, postgraduates, researchers and lecturers in all fields within the social sciences, but especially criminology, sociology, social policy, politics and anthropology.
Author: Bayraktar, Ahmet
Publisher: IGI Global
ISBN: 1522505806
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Simon Anholt
Publisher: Springer
ISBN: 0230251285
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Author: Simon Anholt
Publisher: Berrett-Koehler Publishers
ISBN: 1523089628
Category : Political Science
Languages : en
Pages : 272
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Book Description
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.
Author: David Spinks
Publisher: John Wiley & Sons
ISBN: 1119766141
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Author: Barbara Klein
Publisher: Routledge
ISBN: 1000287548
Category : Psychology
Languages : en
Pages : 282
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Book Description
New Understandings of Twin Relationships takes an experience-based approach to exploring how twin attachment and estrangement are critical to understanding the push and pull of closely entwined personal relationships. Based on the research expertise of each of the authors (all identical twins in their own right), and vignettes from twins across the globe, this book describes the inner workings of the twin-world, showing how the twin-world creates experiences that are often more intense and intricately textured than those in the singleton-world. Chapters debunk myths surrounding twinship and analyze the developmental stages of the twin relationship as well as the effect of being a twin on one’s mental health from different perspectives. The authors articulate how attachment, separation anxiety, loneliness, estrangement, and the subjective experience of the twin and non-twin "other" impact behavior, thinking, and feeling. Through its careful study of the many psychological challenges that twins face throughout their lifetime, this text will help psychologists, scholars, clinicians, and twins themselves attain a deeper understanding of all interpersonal relationships.
Author: Aleksei V. Bogoviz
Publisher: Springer Nature
ISBN: 3030407497
Category : Technology & Engineering
Languages : en
Pages : 789
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Book Description
This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.
Author: Tim Andrews
Publisher: Taylor & Francis
ISBN: 1351756842
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.
Author: Ikuko Nakane
Publisher: Routledge
ISBN: 1317961897
Category : Social Science
Languages : en
Pages : 218
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Book Description
This book explores the transition from the era of internationalization into the era of globalization of Japan by focusing on language and identity as its central themes. By taking an interdisciplinary approach covering education, cultural studies, linguistics and policy-making, the chapters in this book raise certain questions of what constitutes contemporary Japanese culture, Japanese identity and multilingualism and what they mean to local people, including those who do not reside in Japan but are engaged with Japan in some way within the global community. Topics include the role of technology in the spread of Japanese language and culture, hybrid language use in an urban context, the Japanese language as a lingua franca in China, and the identity construction of heritage Japanese language speakers in Australia. The authors do not limit themselves to examining only the Japanese language or the Japanese national/cultural identity, but also explore multilingual practices and multiple/fluid identities in "a transitional Japan." Overall, the book responds to the basic need for better accounts of language and identity of Japan, particularly in the context of increased migration and mobility.
