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Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 1119118905
Category : Design
Languages : en
Pages : 60
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Book Description
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 1119118905
Category : Design
Languages : en
Pages : 60
Get Book
Book Description
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 1119118913
Category : Design
Languages : en
Pages : 216
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Book Description
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Author: Mark Shaw
Publisher: Hachette UK
ISBN: 1780674007
Category : Language Arts & Disciplines
Languages : en
Pages : 413
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Book Description
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Author: Steven Heller
Publisher: Rockport Publishers
ISBN: 1610586492
Category : Design
Languages : en
Pages : 176
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Book Description
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
Author: Patricia A. Robinson
Publisher: CRC Press
ISBN: 1420069861
Category : Technology & Engineering
Languages : en
Pages : 358
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Book Description
Twenty-five years ago, how many people were thinking about the internet on a daily basis? Now you can find everything, including technical and instruction manuals, online. But some things never change. Users still need instructions and warnings to guide them in the safe and proper use of products. Good design, clear instructions and warnings, place
Author: Patricia A. Robinson
Publisher: CRC Press
ISBN: 0429655576
Category : Technology & Engineering
Languages : en
Pages : 342
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Book Description
Technology is changing the way we do business, the way we communicate with each other, and the way we learn. This new edition is intended to help technical writers, graphic artists, engineers, and others who are charged with producing product documentation in the rapidly changing technological world. While preserving the basic guidelines for developing manuals and warnings presented in the previous edition, this new edition offers new material as well, including a much-expanded section on hazard analysis. Features Provides more explicit guidance on conducting a hazard analysis, including methods and documentation Offers in-depth discussion of digital platforms, including video, animations, and even virtual reality, to provide users with operating instructions and safety information Incorporates current research into effective cross-cultural communication—essential in today’s global economy Explains new US and international standards for warning labels and product instructions Presents expanded material on user analysis, including addressing generational differences in experience and preferred learning styles Writing and Designing Manuals and Warnings, Fifth Edition explores how emerging technologies are changing the world of product documentation from videos to virtual reality and all points in between.
Author: Jason Tham
Publisher: Routledge
ISBN: 1000392309
Category : Technology & Engineering
Languages : en
Pages : 139
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Book Description
This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today’s "wicked" problems. After offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. This book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.
Author: Liam FitzPatrick
Publisher: Kogan Page Publishers
ISBN: 0749469331
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Author: Mark Shaw
Publisher:
ISBN: 9781780674629
Category : Advertising copy
Languages : en
Pages :
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Book Description
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
Author: Jon Balzotti
Publisher: Routledge
ISBN: 1000450287
Category : Language Arts & Disciplines
Languages : en
Pages : 332
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Book Description
Technical Communication: A Design-Centric Approach is a comprehensive textbook for introductory courses in technical communication and professional writing. Technical Communication takes a design approach to foundational and emergent technical communication skills such as document design, job applications and interviews, workplace collaboration, and report writing, providing students with practical guidance on matters of ethics, style, and problem-solving in a range of professional and organizational contexts. This is a core textbook suitable for undergraduate courses in technical and professional communication. The book is supplemented by an innovative website featuring interactive simulations of various real-world technical communication challenges. Visit https://microcore.byu.edu/
