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Author: William M. Ferriter
Publisher: Solution Tree
ISBN: 9781935249542
Category : Mass media in education
Languages : en
Pages : 0
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Book Description
Social media holds potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors explore the marketing and communications value of developing a social-networking presence and examine the kinds of school and district practices necessary for supporting successful school-based social media efforts. As part of the Essentials for Principals Series, the book explains several ways that administrators can use social media spaces to communicate with staff, students, parents, alumni, and other stakeholders. The authors focus on how administrators structure practical, meaningful, and engaging professional development sessions on social media. The book explores the kinds of core behaviors that can help to ensure responsible use of social media in schools, and the epilogue focuses on the future of social media in education.
Author: William M. Ferriter
Publisher: Solution Tree
ISBN: 9781935249542
Category : Mass media in education
Languages : en
Pages : 0
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Book Description
Social media holds potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors explore the marketing and communications value of developing a social-networking presence and examine the kinds of school and district practices necessary for supporting successful school-based social media efforts. As part of the Essentials for Principals Series, the book explains several ways that administrators can use social media spaces to communicate with staff, students, parents, alumni, and other stakeholders. The authors focus on how administrators structure practical, meaningful, and engaging professional development sessions on social media. The book explores the kinds of core behaviors that can help to ensure responsible use of social media in schools, and the epilogue focuses on the future of social media in education.
Author: William M. Ferriter
Publisher: Solution Tree Press
ISBN: 193554313X
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.
Author: Kirsten Drotner
Publisher: Routledge
ISBN: 1135053413
Category : Art
Languages : en
Pages : 218
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Book Description
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Author: Prof. Dr. Sedat CERECI
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
ISBN: 6052818336
Category : Social Science
Languages : en
Pages : 51
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Book Description
Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.
Author: Bu Zhong
Publisher: John Wiley & Sons
ISBN: 1119041619
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Author: Jeremy Harris Lipschultz
Publisher: Routledge
ISBN: 131768060X
Category : Computers
Languages : en
Pages : 269
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Book Description
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1506387098
Category : Language Arts & Disciplines
Languages : en
Pages : 334
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Book Description
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
Author: Adam Lindgreen
Publisher: Routledge
ISBN: 1317150635
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author: Emmanuel K. Ngwainmbi
Publisher: Springer Nature
ISBN: 303092212X
Category : Social Science
Languages : en
Pages : 389
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Book Description
This book explores how social media and its networked communities dismantles, builds, and shapes identity. Social media has been instrumental, sometimes dangerously so, in binding together different communities; with thirteen original chapters by leading academics in the field, the volume investigates how belonging, togetherness, and loyalty is created in the digital sphere, in a way that transcends, and even dismantles, ethnic and national borders around the world. In tandem, the volume analyses the further threats to identity presented by the ease with which fabricated news and information spreads on social media, resulting in many users becoming unable to distinguish credible data from junk data. Social media is both creative and destructive in its influence on identity, and therefore the growing fake news crisis threatens the very stability of the world’s communities. This book provides relevant theoretical frameworks and the latest empirical research findings in the area, including diverse case studies and analyses of social media experiences in indigenous and urban communities around the world, including China, Africa, and Central and South America.
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 100060943X
Category : Social Science
Languages : en
Pages : 146
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Book Description
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.
