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Author: René Pellissier
Publisher: Juta and Company Ltd
ISBN: 9780702177033
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Author: René Pellissier
Publisher: Juta and Company Ltd
ISBN: 9780702177033
Category : Business & Economics
Languages : en
Pages : 116
Get Book
Book Description
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Author: Don Doman
Publisher: North Vancouver, B.C. : International Self-Counsel Press
ISBN: 9781551806761
Category : Market surveys
Languages : en
Pages : 0
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Book Description
"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business cannot do without research. The good news is, you can do it yourself. Market research is not the exclusive province of high-priced professonals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers" -- publisher website (February 2008).
Author: Richard Boateng
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
You are welcome to Research Made Easy - Second Edition. This book is a guide for researchers and students carrying out a research project or working on long essays, theses and dissertations. It is aimed at being used in teaching and hence, it adopts an interactive approach requiring the reader/student to participate in the learning process. What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audiences in the social sciences and business. So what really makes a good research? In this book, I attempt to provide a general outline which can be considered as being essential for a good research thesis. Though this is not exhaustive, it will be of help, especially to young researchers. The purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. The second edition extends the discussion on case study research design and presents a new section on thematic analysis. This book is essential for anyone involved in business and social science studies. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.
Author: Richard Boateng
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986449106
Category :
Languages : en
Pages : 350
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Book Description
You are welcome to Research Made Easy - Workbook Edition. This book is a guide for researchers and students carrying out a research project or working on long essays, theses and dissertations. It is aimed at being used in teaching and hence, it adopts an interactive approach requiring the reader/student to participate in the learning process. What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audiences in the social sciences and business. So what really makes a good research? In this book, I attempt to provide a general outline which can be considered as being essential for a good research thesis. Though this is not exhaustive, it will be of help, especially to young researchers. The purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. This book is essential for anyone involved in business and social science studies. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.
Author: Dorcas Mladenka
Publisher: iUniverse
ISBN: 147592030X
Category : Business & Economics
Languages : en
Pages : 53
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Book Description
C.R.M.E. is a workbook for anyone needing (or wanting) to do a research project that can stand the test of claiming scientific significance. The workbook leads the reader in a logical progression from the measurement of variables in the research design to the formulation of testable hypotheses. I taught such a research class at the college level for twenty years and learned how few people know the meaning of significance. Even students who came into the class having taken statistics as a pre-requisite were "fuzzy" about the concepts of standard deviations, significance, and standard scores. I realized there were two reasons for this: learning out of context; that is, without seeing an application, and secondly, being overloaded with too much statistics, which led to mere confusion. Thus my approach was to include the most common types of statistical tests covering a wide spectrum of measurements and having them applied in a real research project. Once this much is learned, it is easier to branch out to more sophisticated measurements and testing. This workbook was also used with adult students in the university's weekend program. These were students from various large corporations in the city who were finishing their undergraduate degrees. It was they who gave me the idea to share the workbook, as many of them were given research projects to do at their place of employment and gave me very positive feedback. I genuinely hope that you find it helpful as well. Best wishes, Prof. M.
Author: Reva Berman Brown
Publisher: SAGE
ISBN: 1847877974
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
This is a research book with a difference. It tells the truth about the research process. Each phase of a research project is addressed in the simultaneous order in which researchers often undertake them. Importantly, the book recognizes that writing up a research project is rarely organized in the form in which the dissertation is finally presented. Readers are given guidelines to help them assess the kind of researcher they are and the all important question of how to chose a research project is answered. The book is easy to read and covers: An explanation of what lies behind the requirements that need to be met by a research proposal What readers should expect from their supervisors and what the researched organisation might expect from readers Support for the confused and anxious student. This book will guide the student through a challenging time, giving quick and realistic support to enable a stress-free completion of their final dissertation and project write up. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!
Author: Mohit Bhandari
Publisher: Jaypee Brothers Medical Publishers Pvt. Limited
ISBN: 9789386056092
Category : Medical
Languages : en
Pages : 0
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Book Description
This new edition provides clinicians and trainees with guidance on the latest clinical research techniques and publishing in medical literature. Divided into six sections, the book begins with an overview of research and evidence-based medicine, then discusses the strengths and limitations of specific research designs including randomised controlled trials, cohort studies, case control studies and much more. The following sections cover reporting guidelines, writing a good research paper, sample size calculations, subgroup analyses and associated topics such as research ethics and patient consent. The second edition has been fully revised and expanded and includes new advanced content. Clinical images and figures further enhance the comprehensive text. Key points New edition providing guidance on latest clinical research techniques and publishing in medical literature Fully revised and expanded content with new advanced topics Internationally recognised author team Previous edition (9788184488906) published in 2010
Author: Dr. Mukul A. Burghate I Dr. Nilesh A. Chole
Publisher: mukul burghate
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 165
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Book Description
Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. The purpose of this textbook is to present an introduction to the Business Research subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the authors of to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on
[email protected]. We shall be glad to help you immediately. Authors: Dr.Mukul .A. Burghate and Dr. Nilesh A. Chole
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Joseph F. Hair
Publisher: M.E. Sharpe
ISBN: 0765630656
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
