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Author: Jerry Yudelson
Publisher: Routledge
ISBN: 0750684747
Category : Architecture
Languages : en
Pages : 314
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Book Description
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Author: Jerry Yudelson
Publisher: Routledge
ISBN: 0750684747
Category : Architecture
Languages : en
Pages : 314
Get Book
Book Description
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Author: Francis D. K. Ching
Publisher: John Wiley & Sons
ISBN: 1118878612
Category : Architecture
Languages : en
Pages : 288
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Book Description
“Green Building Illustrated is a must-read for students and professionals in the building industry. The combination of incredibly expressive illustrations and accessible technical writing make concepts of green building on paper as intuitive as they would be if you toured a space with experts in sustainable building.” —Rick Fedrizzi, President, CEO, and Founding Chair of the U.S. Green Building Council “The authors of Green Building Illustrated deliver clear and intelligent text, augmented by straightforward but compelling illustrations describing green building basics. This comprehensive book covers everything from the definition of green building, to details of high performance design, to sensible applications of renewable energy. This is a book with appeal for all architects and designers, because it addresses general principles such as holistic and integrated design, along with practical realities like affordability and energy codes. Green Building Illustrated describes a pathway for reaching Architecture 2030’s carbon emission reduction targets for the built environment.”—Ed Mazria, founder of Architecture 2030 “...a neophyte will have a very good overview of all the factors involved in green building. I see some excellent pedagogy at work!” — Jim Gunshinan, Editor, Home Energy Magazine Francis D.K. Ching brings his signature graphic style to the topic of sustainable design In the tradition of the classic Building Construction Illustrated, Francis D.K. Ching and Ian M. Shapiro offer a graphical presentation to the theory, practices, and complexities of sustainable design using an approach that proceeds methodically. From the outside to the inside of a building, they cover all aspects of sustainability, providing a framework and detailed strategies to design buildings that are substantively green. The book begins with an explanation of why we need to build green, the theories behind it and current rating systems before moving on to a comprehensive discussion of vital topics. These topics include site selection, passive design using building shape, water conservation, ventilation and air quality, heating and cooling, minimum-impact materials, and much more. Explains the fundamental issues of sustainable design and construction in a beautifully illustrated format Illustrated by legendary author, architect, and draftsman Francis D.K. Ching, with text by recognized engineer and researcher Ian M. Shapiro Ideal for architects, engineers, and builders, as well as students in these fields Sure to be the standard reference on the subject for students, professionals, and anyone interested in sustainable design and construction of buildings, Green Building Illustrated is an informative, practical, and graphically beautiful resource.
Author: Jerry Yudelson
Publisher: New Society Publishers
ISBN: 155092611X
Category : Architecture
Languages : en
Pages : 327
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Book Description
Buildings and their associated systems are the largest source of greenhouse gases in the world. The 2030 Challenge aims to produce zero-net energy from new North American construction by 2030 while achieving a 50 percent reduction in carbon emissions from existing buildings. With less than 4 percent of commercial and residential structures in the United States and Canada certified by 2015, we seem destined to fall catastrophically short of this target. Reinventing Green Building combines a unique, insider's critique of the current state of affairs with a potent vision for the future. This highly visual, data-driven analysis brings together the wisdom of today's leading practitioners including: Up-to-date information on green building issues, energy economics, and new technology Dramatic new approaches to certification system design and user experience Creative, outside-the-box solutions using the Internet of Things, big data analytics, and cloud-based technologies for building management The green building revolution has failed to fulfill its promise to transform the marketplace in a meaningful way. Smart, simple, and sustainable: Reinventing Green Building presents a new approach to certification, designed to radically cut costs while dramatically increasing marketplace acceptance integrating true climate mitigation and better building performance. Jerry Yudelson, dubbed "The Godfather of Green" by Wired magazine in 2011, has many years of professional experience in the green building field, elected as a LEED Fellow and having served as the president of the Green Building Initiative. He is the author of thirteen books in the field, including Dry Run, Choosing Green, and Green Building A–Z.
Author: Eric Corey Freed
Publisher: John Wiley & Sons
ISBN: 1118051866
Category : Architecture
Languages : en
Pages : 384
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Book Description
Want to build responsibly, reduce waste, and help preserve the environment? Green Building & Remodeling For Dummies is your friendly, step-by-step guide to every facet of this Earth-friendly method of construction. Building a home—even a green home—uses plenty of resources and energy. This practical, hands-on book shows you how to build or remodel conscientiously, whether your dream home is a simple remodel or a brand-new multimillion-dollar mansion. You’ll start by identifying green materials and sizing up potential systems and construction sites. You’ll weigh the pros and cons of popular green building methods and identify opportunities for saving money in the long run. Need to find some green professionals to assist you in your venture? We’ll help you do that, too. This book will also help you discover how to: Understand the lifecycle of building materials Choose the right system for your green building project Put together a green team Work within your budget Use green building methods and sustainable systems Speed construction and reduce energy use and waste Refinish old fixtures and materials Beware of asbestos and lead-paint hazards Avoid costly mistakes Complete with lists of ten green things to do on every project and ten things you can do right now in your home in order to go green, Green Building & Remodeling For Dummies is your one-stop guide to planning and building the home you’ve always wanted.
Author: Holley Henderson
Publisher: John Wiley & Sons
ISBN: 111831039X
Category : Architecture
Languages : en
Pages : 416
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Book Description
A career guide for professionals in sustainable architecture,design, planning, development, and related consulting For those considering a new career or a career change focused ongreen and sustainable building and design, Becoming a GreenBuilding Professional offers practical information oneducational requirements, career options, guidance and tips, andfirst-hand interviews with green building professionals. Perfectfor underemployed architects and other building and designprofessionals who want to reinvent and renew their careers, as wellas students considering such a career, this is a vital andinformative guide to a growing field.
Author: Traci Rose Rider
Publisher: W. W. Norton & Company
ISBN: 0393733300
Category : Architecture
Languages : en
Pages : 160
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Book Description
Summarizes the main issues and strategies of the forceful and fast-paced green building movement. Many professions are increasingly producing tools to assist clients in breaking down and understanding the different elements that reside under the umbrella of the sustainability movement. For the design and construction professions, this unpacking often takes the form of green building guidelines and rating systems. This book aims to look at a selection of both national and local green building rating systems and guidelines, ranging from commercial to residential. While the goal is to provide students and young professionals with a solid overview of each product, enabling them to understand the differences and select the most appropriate system for their chosen projects, the book provides valuable overviews and comparisons for anyone interested in better buildings: designers, homeowners, realtors, contractors, facility managers, site designers, and more.
Author: Julia Affolderbach
Publisher: Springer
ISBN: 3319777092
Category : Political Science
Languages : en
Pages : 236
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Book Description
This volume analyzes sustainability-related innovations in the building sector and discusses how regional contexts articulate transition trajectories toward green building. It presents ‘biographies’ of drivers and processes of green building innovation in four case studies: Brisbane (AUS), Freiburg (GER), Luxembourg (LU), and Vancouver (CA). Two of them are relatively well known for their initiatives to mitigate climate change – particularly in the building sector, whereas the other two have only recently become more active in promoting green building. The volume places emphasis on development paths, learning processes, and innovations. The focus of the case studies is not restricted to purely technological aspects but also integrates regulatory, procedural, institutional, and other processes and routines and their influence on the variations of the building sector. The diversity of the selected case studies offers the reader the opportunity to gain a thorough understanding of how sustainability developments have unfolded in different city regions. Case study-specific catalogues of transition paths provide insights to inform policy debates and planning processes. The catalogues identify crucial innovations (technological, regulatory, etc.) and explain the factors and circumstances that have led to their success and broader acceptance in Freiburg, Vancouver, Luxembourg, and Brisbane. With the help of a number of micro case studies within each of the four city regions, the case studies also offer ground for comparison and identification of differences. The book represents the outcome of the GreenRegio project, which stands for ‘Green building in regional strategies for sustainability: multi-actor governance and innovative building technologies in Europe, Australia, and Canada.’ GreenRegio was a 3-year CORE-INTER research project funded by the National Research Fund Luxembourg (FNR) and the German Research Foundation (DFG).
Author: Zhonghua Gou
Publisher: MDPI
ISBN: 3038975664
Category : Architecture
Languages : en
Pages : 201
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Book Description
This book is a printed edition of the Special Issue "Human Factors in Green Building" that was published in Buildings
Author: Gajanan M. Sabnis
Publisher: CRC Press
ISBN: 1439812977
Category : Nature
Languages : en
Pages : 318
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Book Description
With superior fire resistance, strength, and a long service life, concrete is the most widely used construction material in the world. A sustainable material, concrete is also easily and affordably reused and rehabilitated. The first book to provide an overview of sustainability and concrete, Green Building with Concrete: Sustainable Design and Con
Author: Marian Keeler
Publisher: John Wiley & Sons
ISBN: 111888227X
Category : Architecture
Languages : en
Pages : 408
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Book Description
The Fully Updated, Indispensible Study of Sustainable Design Principles Fundamentals of Integrated Design for Sustainable Building is the first textbook to merge principles, theory, and practice into an integrated workflow. This book introduces the technologies and processes of sustainable design and shows how to incorporate sustainable concepts at every design stage. This comprehensive primer takes an active learning approach that keeps students engaged. This book dispenses essential information from practicing industry specialists to provide a comprehensive introduction to the future of design. This new second edition includes: Expansive knowledge—from history and philosophy to technology and practice Fully updated international codes, like the CAL code, and current legislations Up-to-date global practices, such as the tools used for Life-Cycle Assessment Thorough coverage of critical issues such as climate change, resiliency, health, and net zero energy building Extensive design problems, research exercise, study questions, team projects, and discussion questions that get students truly involved with the material Sustainable design is a responsible, forward-thinking method for building the best structure possible in the most efficient way. Conventional resources are depleting and building professionals are thinking farther ahead. This means that sustainable design will eventually be the new standard and everyone in the field must be familiar with the concepts to stay relevant. Fundamentals of Integrated Design for Sustainable Building is the ideal primer, with complete coverage of the most up to date information.
