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Author: Carrie Melissa Jones
Publisher: Berrett-Koehler Publishers
ISBN: 1523086629
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Author: Carrie Melissa Jones
Publisher: Berrett-Koehler Publishers
ISBN: 1523086629
Category : Business & Economics
Languages : en
Pages : 265
Get Book
Book Description
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Author: Chip Ingram
Publisher: Simon and Schuster
ISBN: 1476727635
Category : Art
Languages : en
Pages : 320
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Book Description
Provides a clear profile of what it means to be a follower of Jesus, with practical and specific means to live out that life authentically.
Author: Peter Block
Publisher: Berrett-Koehler Publishers
ISBN: 1605095362
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Most of our communities are fragmented and at odds within themselves. Businesses, social services, education, and health care each live within their own worlds. The same is true of individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. What keeps this from changing is that we are trapped in an old and tired conversation about who we are. If this narrative does not shift, we will never truly create a common future and work toward it together. What Peter Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation. How is community built? How does the transformation occur? What fundamental shifts are involved? What can individuals and formal leaders do to create a place they want to inhabit? We know what healthy communities look like—there are many success stories out there. The challenge is how to create one in our own place. Block helps us see how we can change the existing context of community from one of deficiencies, interests, and entitlement to one of possibility, generosity, and gifts. Questions are more important than answers in this effort, which means leadership is not a matter of style or vision but is about getting the right people together in the right way: convening is a more critical skill than commanding. As he explores the nature of community and the dynamics of transformation, Block outlines six kinds of conversation that will create communal accountability and commitment and describes how we can design physical spaces and structures that will themselves foster a sense of belonging. In Community, Peter Block explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.
Author: Andy Stanley
Publisher: Multnomah
ISBN: 0307563634
Category : Religion
Languages : en
Pages : 257
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Book Description
Five keys to building a small group culture that fosters meaningful, lasting connections within your church community. Small groups are the key to impacting lives in your church. But a healthy small-group environment doesn’t just happen. So pull up a chair. Let’s talk about how to make it happen. Bill Willits and bestselling author Andy Stanley share their successful approach, which has resulted in nearly eight thousand adults becoming involved in small groups at North Point Community Church in Atlanta. Simply put, the five principles have passed the test. This is not just another book about community; this is a book about strategy—strategy that builds a small group culture. Creating Community shares clear and simple principles to help people connect into meaningful relationships. The kind that God desires for each of us and that He uses to change our lives. Put this proven method to work in your ministry and enjoy the tangible results—God’s people doing life TOGETHER. “The small-group program at North Point Community Church is not an appendage; it is not a program we tacked on to an existing structure. It is part of our lifestyle. We think groups. We organize groups. We are driven by groups. Creating Community contains our blueprint for success. And I believe it has the potential power to revolutionize your own small-group ministry!” — Andy Stanley
Author: Beth-Sarah Wright
Publisher: Church Publishing, Inc.
ISBN: 1640653341
Category : Religion
Languages : en
Pages : 113
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Book Description
DIGNITY is a transformative set of ideas to help individuals and communities identify and address barriers to authenticity. The author was inspired by a question in the Episcopal Baptismal covenant: Will you strive to respect the dignity of every human being? DIGNITY is seven actionable tenets (diversity, identity, growth, nurture, integrity, transparency, and yield) with which we can identify our purpose, articulate our aspirations, and equip ourselves and others for both the opportunities and challenges of honoring this covenant. They are prompts to be reflective about who we are and what we value. This practical guide will help the spiritual community bridge the gap between where we are, and where we want to be. For we know that “you can develop a healthy and robust community that lives right with God and enjoy its results only if you do the hard work of getting along with each other, treating each other with dignity and honor” (James 3:17).
Author: Richard Luker
Publisher: Rich
ISBN: 0615299113
Category : Social Science
Languages : en
Pages : 178
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Book Description
With the publication of Simple Community, Richard Luker P is now Ph.D. is turning his attention to helping communities, organizations and American companies work together to enrich community life in America.
Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 9780132705158
Category : Computers
Languages : en
Pages : 380
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Book Description
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Author: James Vanyperen
Publisher:
ISBN: 9781889638447
Category : Christian leadership
Languages : en
Pages : 137
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Book Description
Author: Jay Kroft
Publisher:
ISBN: 9781593170226
Category : Religion
Languages : en
Pages : 483
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Book Description
This loose-leaf manual shows you how to launch and maintain a small-group ministry in your church. (Binder not included.
Author: Bailey Richardson
Publisher: Stripe Press
ISBN: 1953953328
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.
