Builders Guide to Merchandising PDF Download
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Author: Carol Ann Cardella
Publisher: Home Builder Press
ISBN: 9780867180121
Category : Advertising
Languages : en
Pages : 55
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Book Description
Author: Carol Ann Cardella
Publisher: Home Builder Press
ISBN: 9780867180121
Category : Advertising
Languages : en
Pages : 55
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Author: Constant Berkhout
Publisher: Springer
ISBN: 3030111636
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Author: Beverly Trupp
Publisher:
ISBN: 9780843601367
Category : Architecture
Languages : en
Pages : 244
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Author: Ebster Claus
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author: James E. Dion
Publisher: Penguin
ISBN: 1440636540
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
Author: Michael J. Lopez
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 808
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Book Description
"The wide range of topics covered as well as detailed insight make Retail Store Planning & Design Manual a welcome teacher—or reminder—for anyone concerned with the industry." —Visual Merchandising and Store Design on the First Edition Now one of the nation's most respected and sought-after retail store design specialists tells you what he knows about the art and science of retail planning, design, and remodeling. An indispensable tool of the trade that no practicing designer will want to be without, it supplies you with: More than 370 professional diagrams and illustrations of store layouts and design elements 120 forms to help you more efficiently manage all phases of planning, budgeting, scheduling, and construction Innovative lighting design techniques and color schemes that promote sales Practical guidelines on every aspect of managing a successful retail store design firm Special chapters on budgeting, cost control, and planning for maximum ROI In-depth coverage of the state-of-the-art CAD technology for store planning and design And much more Retail store design is one of today's most challenging and rewarding interior design specialties. Creating a total store environment that is beautiful, practical, and profitable and that reflects the client's vision of the store and its position in the marketplace requires an assortment of talents. The successful store planner must combine imagination, business sense, and an understanding of buyer psychology with a thorough knowledge of materials and current design and construction trends. This comprehensive, nuts-and-bolts guide to virtually every aspect of store planning and design was written by one of North America's most accomplished retail store designers and design educators. Michael J. Lopez shares with you the fruits of his 30 years of experience in planning, designing, and remodeling retail establishments—both large and small. Here are just a few of the outstanding features that make Retail Store Planning & Design Manual, Second Edition an indispensable working resource for practicing designers and an excellent learning tool for design students: More than 370 professional diagrams and illustrations of store layouts and design elements, including merchandising presentation systems and techniques, free-standing fixtures, hardware and accessories, display racks, column treatments, fitting rooms, decor sections, and much more 120 standard and original forms that you can use to help you more efficiently manage all phases of planning, budgeting, scheduling, and construction New chapters offering in-depth coverage of retail store lighting, budgeting, planning for maximum ROI, and the role of computer-aided design in store planning A gold mine of expert tips and guidelines on managing a successful retail design firm—from bidding and contract negotiations, the client/planner relationship, and marketing your services, to budgeting and cost control, project scheduling, bookkeeping, insurance, and more 18 appendixes on special store design topics, written by leading store designers and planners and store planning professors Retail Store Planning & Design Manual, Second Edition is sure to become the most frequently consulted resource in your working library.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 598
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Book Description
Vol. for 1963 includes: Media-market planning guide issues (semi-annual)
Author:
Publisher:
ISBN:
Category : Gas
Languages : en
Pages : 492
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Book Description
Author: Judith Adkins-Spears
Publisher: Xlibris Corporation
ISBN: 1456842188
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
411 For the Aspiring Merchandiser Make more money, be your own boss, and control your destiny. It covers all the basics of merchandising such as: what merchandisers do, the requirements for the beginning merchandiser, merchandising paperwork, client relations, customer service, even how to dress for success, and much more. You will refer to this guide again and again. You will discover: �� The sure fi re way to get merchandising jobs. �� How to acquire contacts in your chosen career. �� Everything needed to gain experience as a merchandiser. �� How to make resets easy. �� How to take care of your new business. From the tools needed to do the job right, to tips on job safety and a comprehensive glossary about Merchandising, you will fi nd all the resources necessary to build and grow your new Business in “Jump Start Your Merchandising Career”. Judith has compiled her extensive knowledge in one easy reference book that you will fi nd yourself taking with you on every job! I highly recommend this indispensable tool for a successful career in Merchandising! Servanne Edlund – Professional Mystery Shopper and Merchandiser I fi nd this book “Jump-Start Your Merchandising Career” to be a terrifi c self-help book for the aspiring merchandiser. Good solid advice from someone who knows the ins and outs of the job. Amber Jessamine – Auditor and Customer Service Analyst If you ever thought about merchandising, you defi nitely need to read “Jump-Start Your Merchandising Career” by Judith Adkins-Spears. This book will show you exactly what you should expect and what is expected of you! Every page offers something of value to the reader. It is a most comprehensive must read handbook that goes beyond the usual “how-to” and is fi lled with easy-to-follow instructions and valuable tips. I defi nitely recommend purchasing this book if you want to be successful in your new career. Sibylle Kline – MSPA Gold Certifi ed Mystery Shopper and Merchandiser, Many Years This book is written in terms that everyone can understand. Judith’s love for teaching truly comes through in every part of this book, offering clear and concise directions for starting and maintaining a successful merchandising career. If you have ever thought about merchandising as a career or part time job, this book is for you. PamInCa, author of The Essential Guide to Mystery Shopping Judith Adkins-Spears, the author of this book, has been a successful merchandiser and mystery shopper for many years. She has the Silver and Gold MSPA certifications, Undercover Video Specialist certification. Having been a teacher she fi nds her reward in encouraging others and contributing to their success. The material in this book will enable you to gain success in the fi eld of merchandising.
Author:
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 544
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Book Description
