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Author: Timeka N. Tounsel
Publisher: Rutgers University Press
ISBN: 1978829906
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 183
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Book Description
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Author: Timeka N. Tounsel
Publisher: Rutgers University Press
ISBN: 1978829906
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 183
Get Book
Book Description
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Author: Timeka N. Tounsel
Publisher: Rutgers University Press
ISBN: 1978829922
Category : Social Science
Languages : en
Pages : 183
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Book Description
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Author: Marquita Marie Gammage
Publisher: Routledge
ISBN: 1317370481
Category : Social Science
Languages : en
Pages : 158
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Book Description
In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as they were forced into slavery. Black womanhood, portrayed as hypersexual by nature, became an enduring stereotype which did not coincide with the dignity of mother and wife. This portrayal continues to reinforce negative stereotypes of Black women in the media today. This book highlights how Black women have been negatively portrayed in the media, focusing on the export nature of media and its ability to convey notions of Blackness to the public. It argues that media such as rap music videos, television dramas, reality television shows, and newscasts create and affect expectations of Black women. Exploring the role that racism, misogyny and media play in the representation of Black womanhood, it provides a foundation for challenging contemporary media’s portrayal of Black women.
Author: Stephanie D. Sears
Publisher: State University of New York Press
ISBN: 143843328X
Category : Social Science
Languages : en
Pages : 211
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Book Description
Examines how Black girls and women negotiate and resist dominant stereotypes in the context of an Afrocentric youth organization for at-risk girls in the Bay Area.
Author: Nana Abraham
Publisher: WestBow Press
ISBN: 1512751634
Category : Religion
Languages : en
Pages : 204
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Book Description
In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? Have you ever looked in the mirror and felt that your weight, hair, or skin tone were inadequate and didnt measure up to others? Navigating through self-acceptance can be difficultnot to mention dealing with relationships and family dynamics. But through this book, you will discover that you are not alone. For Black Girls is about coming of age and taking control of your life and making choices that will set you on the path to self-discovery. For Black Girls will help you do the following: Discover the difference between your identity and stereotypes Develop life and career goals Appreciate your unique beauty and worth Use concrete tools to break destructive habits in relationships Make meaningful relationship goals Find strategies for time management Learn to be healthy and accept your body Identify what your spending habits say about you and how to change them It includes questions for individual/group reflection and discussions. As you take charge of your life, watch as you emerge and flourish into the beautiful young woman you were meant to be!
Author: Treva B. Lindsey
Publisher: University of Illinois Press
ISBN: 0252099575
Category : Social Science
Languages : en
Pages : 208
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Book Description
Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight against racial and gender oppression. Colored No More traces how African American women of the late-nineteenth and early twentieth century made significant strides toward making the nation's capital a more equal and dynamic urban center. Treva B. Lindsey presents New Negro womanhood as a multidimensional space that included race women, blues women, mothers, white collar professionals, beauticians, fortune tellers, sex workers, same-gender couples, artists, activists, and innovators. Drawing from these differing but interconnected African American women's spaces, Lindsey excavates a multifaceted urban and cultural history of struggle toward a vision of equality that could emerge and sustain itself. Upward mobility to equal citizenship for African American women encompassed challenging racial, gender, class, and sexuality status quos. Lindsey maps the intersection of these challenges and their place at the core of New Negro womanhood.
Author: Lauren Varlack
Publisher: Createspace Independent Publishing Platform
ISBN: 9781717114327
Category :
Languages : en
Pages : 186
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Book Description
Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!
Author: N. Gordon-Chipembere
Publisher: Springer
ISBN: 0230339263
Category : History
Languages : en
Pages : 207
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Book Description
Sarah Baartman's iconic status as the "Hottentot Venus" - as "victimized" African woman, "Mother" of the new South Africa, and ancestral spirit to countless women of the African Diaspora - has led to an outpouring of essays, biographies, films, interviews, art installations, and centers, comprising a virtual archive that seeks to find some meaning in her persona. Yet even those with the best intentions, fighting to give Baartman agency, a voice, a personhood, continue to service the general narratives of European documentation of her life without asking "What if we looked at Baartman through another lens?" This collection is the first of its kind to offer a space for international scholars, cultural activists, and visual artists to examine the legacy of Baartman's life anew, specifically finding an alternative Africanist rendering of a person whose life has left a profound impact on the ways in which Black women are displayed and represented the world over.
Author: Marquita M. Gammage
Publisher: Anthem Press
ISBN: 1783089393
Category : Social Science
Languages : en
Pages : 243
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Book Description
"Challenging Misrepresentations of Black Womanhood" investigates the typecasting of Black womanhood and the larger sociological impact on Black women’s self-perceptions. It details the historical and contemporary use of stereotypes against Black women and how these women work to challenge and dispel false perceptions. The book highlights the role of racist ideas in the reproduction and promotion of stereotypes of Black femaleness in media, literature, artificial intelligence and the perceptions of the general public. Contributors in this collection identify the racist and sexist ideologies behind the misperceptions of Black womanhood and illuminate twenty-first–century stereotypical treatment of Black women such as Michelle Obama and Serena Williams, and explore topics such as comedic expressions of Black motherhood, representations of Black women in television dramas and literature, and identity reclamation and self-determination. "Challenging Misrepresentations of Black Womanhood" establishes the criteria with which to examine the role of stereotypes in the lives of Black women and, more specifically, its impact on their social and psychological well-being.
Author: Tamika L. Carey
Publisher: SUNY Press
ISBN: 1438462433
Category : Literary Criticism
Languages : en
Pages : 226
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Book Description
Reveals the rhetorical strategies African American writers have used to promote Black womens recovery and wellness through educational and entertainment genres and the conservative gender politics that are distributed when these efforts are sold for public consumption. Since the Black womens literary renaissance ended nearly three decades ago, a profitable and expansive market of self-help books, inspirational literature, family-friendly plays, and films marketed to Black women has emerged. Through messages of hope and responsibility, the writers of these texts develop templates that tap into legacies of literacy as activism, preaching techniques, and narrative formulas to teach strategies for overcoming personal traumas or dilemmas and resuming ones quality of life. Drawing upon Black vernacular culture as well as scholarship in rhetorical theory, literacy studies, Black feminism, literary theory, and cultural studies, Tamika L. Carey deftly traces discourses on healing within the writings and teachings of such figures as Oprah Winfrey, Iyanla Vanzant, T. D. Jakes, and Tyler Perry, revealing the arguments and curricula they rely on to engage Black women and guide them to an idealized conception of wellness. As Carey demonstrates, Black womens wellness campaigns indicate how African Americans use rhetorical education to solve social problems within their communities and the complex gender politics that are mass-produced when these efforts are commercialized.
