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Author: Mainak Dhar
Publisher: John Wiley & Sons
ISBN: 0470822295
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
Author: Mainak Dhar
Publisher: John Wiley & Sons
ISBN: 0470822295
Category : Business & Economics
Languages : en
Pages : 225
Get Book
Book Description
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
Author: Mainak Dhar
Publisher:
ISBN: 9788126513185
Category :
Languages : en
Pages : 224
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Book Description
Author: Donald Sexton
Publisher: John Wiley and Sons
ISBN: 0470524154
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Author: Jay Gronlund
Publisher: Business Expert Press
ISBN: 1606495933
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.
Author: Don Sexton
Publisher: John Wiley & Sons
ISBN: 0470055839
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Author: Ricardo Mena
Publisher: Leya
ISBN: 9896947945
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership
Author: Graham Robertson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983625886
Category :
Languages : en
Pages : 228
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Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897696
Category : Reference
Languages : en
Pages : 370
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Book Description
The one-stop-source powering Brand Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Brand Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Brand Management innovation - INCLUDED are numerous real-world Brand Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Brand Management 101: How are brands managed? What is brand management? What is branding? What is the importance of cultural values in brand management? What is the going rate for brand management services? What are the luxury brand management career prospects? What are the best websites for brand management and advertising? Whats your experience with clients who aren't comfortable with brand management? Is there a market for small business brand management? Brand Management: What steps should one take to switch from a job in finance/accounting to marketing, specifically brand management? Specifically, how has social media changed brand management? What are some good HBS case studies for classes on brand management? Is there a difference between a brand management course and a luxury brand management course? What is the importance of brand management? Who are the worldwide leading experts in digital brand management? What is the best way to go about getting a community (community, brand management, etc.) position at Everlane? ...and much more..."
Author: Richard H. Elliott
Publisher: Oxford University Press, USA
ISBN: 019956521X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.
Author: Nate Everett
Publisher: Street Smart Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
“Branding 101" is your essential handbook for mastering the art and science of branding. Whether you're a business owner, marketer, or aspiring entrepreneur, this comprehensive guide provides a step-by-step roadmap to building a strong and memorable brand. From understanding the core concepts of branding and crafting a compelling brand identity to implementing effective branding strategies and navigating the ever-changing landscape of digital marketing, this book covers everything you need to know to establish a successful brand presence. Packed with practical tips, real-world examples, and actionable insights, "Branding 101" is your go-to resource for creating a brand that stands out, resonates with your target audience, and drives long-term growth and success.
