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Author: DL Byron
Publisher: Pearson Education
ISBN: 013270496X
Category : Computers
Languages : en
Pages : 267
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Book Description
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Author: DL Byron
Publisher: Pearson Education
ISBN: 013270496X
Category : Computers
Languages : en
Pages : 267
Get Book
Book Description
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Author: Eric Butow
Publisher: Que Publishing
ISBN: 0133103587
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog
Author: Andy Wibbels
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.
Author: Antonio Cangiano
Publisher: Pragmatic Bookshelf
ISBN: 1680507133
Category : Computers
Languages : en
Pages : 464
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Book Description
Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.
Author: Entrepreneur magazine
Publisher: Entrepreneur Press
ISBN: 1613082762
Category : Business & Economics
Languages : en
Pages : 974
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Book Description
This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur’s Small Business Legal Toolkit. Blogs are still one of the internet’s fastest-growing phenomena–and one of the best and easiest ways to make money online. Packed with the latest blog tools, tricks, and up-and-coming trends, this fully revised edition teaches you the ins and outs of creating an eye-catching blog that captures millions of eyeballs and reaps huge financial rewards–all within hours and with little to no financial investment. We’ll reveal: The latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging •How you can make money as a YouTube partner and develop a YouTube Channel •10 proven ways to promote your blog •How to avoid the most common blogging mistakes •Priceless advice from successful bloggers for maximizing profits •How to create new and original content to attract new followers Now you can create your own incredible platform to showcase your thoughts, knowledge, expertise, and opinions to millions of web surfers and make money doing it!
Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 1599185210
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Shares how to profit from blogging, including how to incorporate blogging into your business, how to take advantage of video blog services, and how to avoid the most common blogging mistakes.
Author: Brett Snyder
Publisher: Rowman & Littlefield
ISBN: 0762790946
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Having passion about a topic is a great reason to start blogging, but there is a lot more to it than that. This book will be able to help potential bloggers by asking the important questions needed to focus the blog. It will also set expectations so there are fewer surprises along the way. Making a blog a success can be a challenge, but it’s not out of reach for those who are determined.
Author: David Kline
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 440
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Book Description
A collection of essays, interviews, and commentary about the political, business, and cultural aspects of blogs and blogging.
Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 1613082746
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.
Author: Robin Houghton
Publisher:
ISBN:
Category : Blogs
Languages : en
Pages : 182
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Book Description
Blogging for Creatives is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch.
