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Author: Alex Newson
Publisher: Routledge
ISBN: 1351955187
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
Author: Alex Newson
Publisher: Routledge
ISBN: 1351955187
Category : Business & Economics
Languages : en
Pages : 276
Get Book
Book Description
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Terri Nakamura
Publisher:
ISBN: 9781637306338
Category :
Languages : en
Pages : 302
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Book Description
"If you are a writer, blogger or social media marketer, you will find blogging on Instagram the most gratifying channel for expression and interaction." Most of us see Instagram strictly as a tool for sharing photo or video content but, after blogging for many years, author Terri Nakamura noticed that her blog-style posts on Instagram would consistently deliver increased feedback and engagement. Realizing an opportunity, Terri moved to curate more long-format content for Instagram, finding success and genuine connections along the way. Blogging on Instagram: Engagement Writing on One of the World's Best Social Media Platforms is your personal guide to effective engagement writing on Instagram. Meticulously detailed and descriptive, the book teaches how to craft images and captions to foster real interaction; growing your follower base organically while consistently delivering value to fans. Terri brings in research from social media industry leaders as well as the voices of influencers both large and small who love using Instagram to blog. Explore their stories and more as Terri invites you into the world of blogging on Instagram.
Author: Gail Martin
Publisher: Red Wheel/Weiser
ISBN: 1601631308
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
Author: Kay Kyeong-Ju Seo
Publisher: Routledge
ISBN: 0415896797
Category : Computers
Languages : en
Pages : 242
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Book Description
"Organized according to the ADDIE model, contributors describe innovative strategies for incorporating social media into education as well as issues to be taken into consideration during analysis, design, development, implementation, and evaluation."--Provided by publisher.
Author: Antonio Cangiano
Publisher: Pragmatic Bookshelf
ISBN: 1680507133
Category : Computers
Languages : en
Pages : 464
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Book Description
Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.
Author: Charles Wankel
Publisher: IAP
ISBN: 1617351180
Category : Computers
Languages : en
Pages : 353
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Book Description
Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.
Author: J. Steve Miller
Publisher:
ISBN: 9780981875651
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that for many, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. Give practical tips for implementing social media strategies that bring results. Keep you from wasting time and money on initiatives that probably won't work. Challenge the way you think about social media. Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. Use case studies, examples, and other research to make its case.
Author: Steve Weber
Publisher:
ISBN: 9780977240623
Category : Blogs
Languages : en
Pages : 0
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Book Description
How to maximise your internet marketing for free by participating on Internet social networks.
Author: Khalid Zidan
Publisher:
ISBN: 9781521287729
Category :
Languages : en
Pages : 79
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Book Description
New Social Media Platform Forget about the usual Social Network such as Facebook and Twitter. They almost become fully paid for marketers. Learn about new platforms and drive organic traffic free. In this age of technology and the web, there are so many websites available to post your blogs in and make them widely known and followed. You might think that only Facebook, Twitter, Instagram and such social networks are only popular for sharing blogs to make them widely read however that is not the case. This Book will tell you about the other social networks that are not only used by thousands, but they are also popular among users for blogging their content. Do you know of any other social network that promotes blogging? Well if you do not know about any other social network that promotes blogs you must read this Book. Bloggers are using several other social networks to boost their followers. Some social networks have been discussed thoroughly in the pages to come. Ways to drive traffic to blogs on each of these social networks has been written in detail. The Book has tips for bloggers on how to drive traffic to blogs by using other social networks than usual ones. Every social network has its way of promoting and driving traffic to a blog that a blogger needs to follow.
