Branding Bhakti

Branding Bhakti PDF Author: Nicole Karapanagiotis
Publisher: Indiana University Press
ISBN: 0253054923
Category : Religion
Languages : en
Pages : 250

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Book Description
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Branding Bhakti

Branding Bhakti PDF Author: Nicole Karapanagiotis
Publisher: Indiana University Press
ISBN: 0253054923
Category : Religion
Languages : en
Pages : 250

Get Book

Book Description
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Tradition and Modernity in Bhakti Movements

Tradition and Modernity in Bhakti Movements PDF Author: Lele
Publisher: BRILL
ISBN: 9004477969
Category : Social Science
Languages : en
Pages : 168

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Book Description


The Bhakti Movement and the Status of Women

The Bhakti Movement and the Status of Women PDF Author: Leela Mullatti
Publisher: Abhinav Publications
ISBN: 9788170172505
Category : Religion
Languages : en
Pages : 180

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Book Description
The Indigenous Protest Movement Called Bhakti Movement, Comprising Bhakti Cults Of Many Hues And Colours, Had An Impact On The Status Of Women In India. Many Of Them Tried To Do Away With The Manifold Taboos, Pollutions And Rituals With Which, Hindu Religion Was Cluttered. While Some Accepted The Equality Of Men And Women, Others Reinforced The Inequalities In Practice. The Present Case Study Of Virasaivism, A Populous Sect In Karnataka, Deals With Ther Impact Of This Movement On The Status Of Women. After A Careful Research On A Hundred Families With First And Second-Generation Women, The Author Finds That Precepts And Practices Meet Here In A Unique Way. Child-Training Practices, The Institution Of Marriage, The Family And Kinship System And The Economic And Socio-Religious Life Of Virasaiva Women Enable Them To Enjoy A Comparatively High Status.

Bhakti Poetry in Medieval India

Bhakti Poetry in Medieval India PDF Author: Neeti M. Sadarangani
Publisher: Sarup & Sons
ISBN: 9788176254366
Category : Bhakti
Languages : en
Pages : 324

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Book Description
This Text Is An Attempt To Reconstruct The Bhakti Movement From The 8Th Century Tamil Nadu To The 16Th Century Punjab, In Its Totality, As A Connected Organic Phenomenon And As Perhaps The Earliest Indian Voice Of Deconstructive Modern Thought.

The Embodiment of Bhakti

The Embodiment of Bhakti PDF Author: Karen Pechilis Prentiss
Publisher: Oxford University Press
ISBN: 0195351908
Category : Religion
Languages : en
Pages : 278

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Book Description
This book offers an interpretive history of bhakti, an influential religious perspective in Hinduism. Prentiss argues that although bhakti is mentioned in every contemporary sourcebook on Indian religions, it still lacks an agreed-upon definition. "Devotion" is found to be the most commonly used synonym. Prentiss seeks a new perspective on this elusive concept. Her analysis of Tamil (south Indian) materials leads her to suggest that bhakti be understood as a doctrine of embodiment. Bhakti, she says, urges people towards active engagement in the worship of God. She proposes that the term "devotion" be replaced by "participation," emphasizing bhakti's call for engagement in worship and the necessity of embodiment to fulfill that obligation.

Bhakti Karuna Agepe

Bhakti Karuna Agepe PDF Author: Marko Zlomislić
Publisher: Global Academic Publishing
ISBN: 9781586842352
Category : Philosophy
Languages : en
Pages : 348

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Book Description


Bhakti - the Yoga of Love

Bhakti - the Yoga of Love PDF Author: Samrat Schmiem Kumar
Publisher: LIT Verlag Münster
ISBN: 3643501307
Category : Peace (Philosophy)
Languages : en
Pages : 167

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Book Description
Transrational Peaces is a new approach in contemporary Peace Research. It considers the rational and the spiritual sphere of human perception to be essential for the understanding of peace. In this book the Austrian-Indian researcher Samrat Schmiem Kumar presents the Indian tradition of Bhakti Yoga, and demonstrates the value of Indian philosophy for contemporary discussions on peace. In the philosophy of Bhakti, life is a playful and aesthetic relationship between human and the cosmos. The book opens the field of Peace Studies beyond the well-known horizons of the discipline in Europe and the United States.

Bhakti Religion in North India

Bhakti Religion in North India PDF Author: David N. Lorenzen
Publisher: SUNY Press
ISBN: 9780791420263
Category : Religion
Languages : en
Pages : 348

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Book Description
In India, religion continues to be an absolutely vital source for social as well as personal identity. All manner of groups--political, occupational, and social--remain grounded in specific religious communities. This book analyzes the development of the modern Hindu and Sikh communities in North India starting from about the fifteenth century, when the dominant bhakti tradition of Hinduism became divided into two currents: the sagun and the nirgun. The sagun current, led mostly by Brahmins, has remained dominant in most of North India and has served as the ideological base of the development of modern Hindu nationalism. Several chapters explore the rise of this religious and political movement, paying particular attention to the role played by devotion to Ram. Alternative trends do exist in sagun tradition, however, and are represented here by chapters on the low-caste saint Chokhamel and the tantric sect founded by Kina Ram. The nirgun current, led mostly by persons of Ksand artisan castes, formed the base of both the Sikh community, founded by Guru Nanak, and of various non-Brahmin sectarian movements derived from such saints as Kabir, Raidas, Dadu, and Shiv Dayal Singh. Two chapters discuss the formation of a distinctive Sikh theology and a Sikh community identity separate from that of the Hindus. Other chapters discuss the validity of the sagun-nirgun distinction within Hindu tradition and the interplay of social and religious ideas in nirgun hagiographic texts and in sectarian movements such as the Adi Dharma Mission and the Radhasoami Satsang.

Secrets of Bhakti: As Narrated by Sage Narad

Secrets of Bhakti: As Narrated by Sage Narad PDF Author: Taoshobuddha
Publisher: BRIJ SAKSENA
ISBN: 812074439X
Category : Bhakti
Languages : en
Pages : 243

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Book Description
Book & CD. A rejuvenating classic that creates ripples deep within! May the ripples that this classic creates within you continue to linger in your being forever, like the dissolving notes of a sweet melody. An Enlightened Taoshobuddha overflows: Bhakti is the Union of Formless to Formless-- bhakti nirakar se nirakar ka milan hai. With mastery of language and phonics, clarity of thought, and the understanding of the subject matter, Taoshobuddha overflows the inner secrets of Bhakti as revealed by Sage Narad. The entire classic is the poetry of the being. Sing and dance your way to being, along this voyage with Taoshobuddha as he unravels these Secrets of Bhakti. The entire overflow is like a pristine elixir gushing from the being of the master, Taoshobuddha towards you. Drink it to your heart's content. Life will attain a new meaning!

Bhakti and Philosophy

Bhakti and Philosophy PDF Author: j Raj Singh
Publisher: Lexington Books
ISBN: 0739152459
Category : Philosophy
Languages : en
Pages : 123

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Book Description
Bhakti is a remarkable feature and tendency of human existence having to do with one's devoted involvement with a person, object, deity, or creative project. In Bhakti and Philosophy, R. Raj Singh traces the larger meanings and roles of bhakti as it historically emerged in some of the well-known thought systems of India, such as Vedanta and Buddhism, with a special focus on the seminal texts such as the Vedas, Upanishads, the Bhagvadgita, the Bhakti sutras and the Buddhist sutras. The book specifically outlines the connection between bhakti and philosophy, a connection hitherto missed in most studies on bhakti, which happen to focus on the religious dimension as opposed to the secular and existential meanings of this pivotal tendency. The value of this work lies not only in its substantive contribution to philosophy and religious studies, but also in advancing our understanding of bhakti as a universal tendency and a vital component in resolving the ever-enigmatic philosophical problem stated in the simple question 'what is love?'