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Author: Mona Amodeo
Publisher: Maven House Press
ISBN: 1938548175
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wait to tell others about—you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource—people—to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can’t wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it’s clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter—organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities—in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona’s approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core® Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface
Author: Mona Amodeo
Publisher: Maven House Press
ISBN: 1938548175
Category : Business & Economics
Languages : en
Pages : 273
Get Book
Book Description
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wait to tell others about—you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource—people—to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can’t wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it’s clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter—organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities—in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona’s approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core® Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface
Author: Elmer Wheeler
Publisher: Pickle Partners Publishing
ISBN: 1787202933
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
If you want to improve your present selling ability.....If you need a “brushing up job,” after the past few non-selling years.....Or if you are in another business and feel you want to enter selling..... Then this is the course for you! Read on! If you abhor “long courses” that take months and months.....If the idea of learning how to sell in 17 weeks if you prefer, or 17 days, if you are up to it, appeals to you.....If you have a sales manual that needs modernizing with “Tested Selling Sentences,” or if you want to build one from scratch..... Then read on! This is YOUR QUICKIE COURSE, by America’s foremost authority on selling and manual building. Elmer Wheeler is not just a “teacher,” but a doer, a man with a list of clients that reads like a Who’s Who of American business. You can practice a chapter a day—or a chapter a week—and learn this amazing new Sizzle Way of selling and manual building that has been used by 247 sales corporations for 19 successful years! Read on! Time is valuable. Few salesmen have much time these days to study. Beginners are busy, too, perhaps on other jobs; yet they want to enter the field of selling. What is their solution? It is this—a short course in selling that is concise, to the point, minus frills and “kindergarten” stuff. Yet a course that embodies everything a salesman needs to know before he makes a call—or before the beginner applies for his first selling job. It is for the salesman with little time, yet a desire to improve himself in 17 ways in 17 days. It is for the beginner who wants to get his first job and hold it. It’s for any person, or firm, large or small, who wants to build an up-to-date Sales Manual—and test it out! It’s for everybody or anybody who wants to sit at the feet of the Master Salesman, Elmer Wheeler, for 17 days and learn the highlight skills of salesmanship in 17 ways.
Author: Jan Krentz
Publisher: C&T Publishing Inc
ISBN: 1571209042
Category : Crafts & Hobbies
Languages : en
Pages : 116
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Book Description
Put a Quilted Star on Every Bed in Your Home! Make 20 simply spectacular star quilts featuring 10 different types of pieced stars. No fussing with tiny pieces! Large-scale quilts go together fast with Jan's time-saving techniques. Inspirational photo gallery of quilts by well-known quilters. You can never have too many star quilts, and Jan Krentz's latest book offers you a whole galaxy of big, colorful, pieced stars. Everything you need to succeed is here-from helpful advice on choosing the right fabrics, tools, and equipment, to step-by-step instructions for pain-free cutting, piecing, and finishing. Includes 5 full-size template patterns.
Author: Daniel Hoffman
Publisher: LSU Press
ISBN: 9780807128619
Category : Poetry
Languages : en
Pages : 244
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Book Description
Accepting an award for poetry from the American Academy of Arts and Letters, Daniel Hoffman wrote, "Amid private sufferings and outrage at the brutalities of public life, it is gaiety that sustains us, and love, and the imagination's power to create from both deprivation and delight." This collection embodies those emotions and that imaginative power. Hoffman's verse has always exulted in the resources of language, as sensuous in sound as in response to the natural world. Beyond Silence, to be published on Hoffman's eightieth birthday, presents his shorter poems culled from eight previous collections, plus several new poems. Here, rather than in chronological order, they appear thematically and invite the reader to partake of the pleasures that characterize this distinguished poet's verse: "clarity, grace where desired, accuracy of visual detail and dialogue, and a formal mastery so deft that playfulness comes easily" (Fred Chappell). Arriving at last. It has stumbled across the harshStones, the black marshes. True to itself, by what craftAnd strength it has, it has comeAs a sole survivor returns. From the steep pass.Carved on memory's staffThe legend is nearly decipherable.It has lived up to its vowsIf it enduresThe journey through the dark placesTo bear witness,Casting is messageIn a sort of singing. -- "The Poem"
Author: Mark Rush
Publisher: Routledge
ISBN: 1317721349
Category : Music
Languages : en
Pages : 112
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Book Description
Drawing on twenty years of teaching experience, author Mark Rush systematically builds the fundamentals of violin playing from the ground up. The book focuses on proper setup from how to stand, to holding the violin, to the best way to move the bow. These are fundamental components necessary for success and the earlier these good habits are established the better.
Author: Philip Mirvis
Publisher: Kogan Page Publishers
ISBN: 1398604364
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough. Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People. Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits.
Author: Thomas J. Berthel
Publisher: Skyhorse Publishing Inc.
ISBN: 1616081139
Category : Biography & Autobiography
Languages : en
Pages : 257
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Book Description
How the mentorship and leadership principles of a legendary collegefootball coach can help make you a success.
Author: Judith A. Barrett
Publisher: Wobbly Creek, LLC
ISBN: 1953870163
Category : Fiction
Languages : en
Pages : 419
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Book Description
A deranged serial killer targets the vulnerable Maggie. Her life depends on seeing what no one else does. Maggie navigates through the clues behind twenty years of suspicious deaths at the hand of the legendary Ghost of Wicked Hollow. Even though she has tragically lost her eyesight, she sees beyond the fog that has shrouded a serial killer from discovery for years. The murder targets her to die.
Author: Melissa Richardson
Publisher: Cedar Fort Publishing & Media
ISBN: 1462108547
Category : Cooking
Languages : en
Pages : 349
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Book Description
Say goodbye to commercial yeast, and hello to a healthier body! With allergies to gluten and commercial yeast on the rise, natural yeast is a fun and healthy solution to baking all the foods you love—while improving your body's antioxidants, breaking down grains, and making your bread taste more delicious than ever. "Bread Geek" Melissa Richardson, coauthor of The Art of Baking with Natural Yeast, is back with new and refined techniques and tips that will take your natural yeast breads to the next level. Try over 60 new recipes, including vegan, diabetic-friendly, and no-wait recipes like: -Cranberry Ginger Loaf -Vegan Waffles -Cracked Pepper Spelt Crackers -Basil Dinner Crepes -Salted Chocolate Sourdough Bread From troubleshooting tips to artistic finishing touches, this guide will make baking with natural yeast fail-proof, healthy, and delicious—every time. So grab your starter, flour your hands, and get ready to bake!
Author: Patricia Ann Kuess
Publisher: iUniverse
ISBN: 1462011519
Category : Fiction
Languages : en
Pages : 304
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Book Description
Easterner Johnathan Traver joined the Union Army to die a glorious, crimson death. He feels a valiant death will liberate him from his abusive boyhood. Yet in April of 1862, right after the victory in the battle of Shiloh, he is still alive while thousands of others have perished. Sergeant Traver faces a challenge; he firmly believes theyre fighting a modern war that calls for modern tactics. Travers new training techniques could change the course of the Civil War, and he teaches them to his squad, company, and regiment. But the army regards his efforts as seditious and views Traver as a traitor. On a personal level, Travers authority could be threatened when he falls in love with eighteen-year-old Esher Coley, a new recruit from the West. As they become warrior companions, their focus shifts. A profound Civil War love story that overcomes ingrained pain and heals old wounds, Sweetgrass: Book I communicates a triumph of the spirit.
