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Author: Axel Schildt
Publisher: Berghahn Books
ISBN: 9781845450090
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Author: Axel Schildt
Publisher: Berghahn Books
ISBN: 9781845450090
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.
Author: Axel Schildt
Publisher:
ISBN:
Category : Popular culture
Languages : en
Pages : 424
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Book Description
![The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity PDF](https://books.google.com/books/content/images/frontcover/srRSXwAACAAJ?fife=w80-h100)
Author: Matthew Alan Frederick Soar
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN: 9780612171152
Category : Advertising
Languages : en
Pages : 300
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Book Description
Author: Giulia Crisanti
Publisher: BRILL
ISBN: 9004678840
Category : Social Science
Languages : en
Pages : 348
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Book Description
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Author: Xiaoping Lin
Publisher: University of Hawaii Press
ISBN: 0824833368
Category : Political Science
Languages : en
Pages : 330
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Book Description
Children of Marx and Coca-Cola affords a deep study of Chinese avant-garde art and independent cinema from the mid-1990s to the beginning of the twenty-first century. Informed by the author’s experience in Beijing and New York—global cities with extensive access to an emergent transnational Chinese visual culture—this work situates selected artworks and films in the context of Chinese nationalism and post-socialism and against the background of the capitalist globalization that has so radically affected contemporary China. It juxtaposes and compares artists and independent filmmakers from a number of intertwined perspectives, particularly in their shared avant-garde postures and perceptions. Xiaoping Lin provides illuminating close readings of a variety of visual texts and artistic practices, including installation, performance, painting, photography, video, and film. Throughout he sustains a theoretical discussion of representative artworks and films and succeeds in delineating a variegated postsocialist cultural landscape saturated by market forces, confused values, and lost faith. This refreshing approach is due to Lin’s ability to tackle both Chinese art and cinema rigorously within a shared discursive space. He, for example, aptly conceptualizes a central thematic concern in both genres as "postsocialist trauma" aggravated by capitalist globalization. By thus focusing exclusively on the two parallel and often intersecting movements or phenomena in the visual arts, his work brings about a fruitful dialogue between the narrow field of traditional art history and visual studies more generally. Children of Marx and Coca-Cola will be a major contribution to China studies, art history, film studies, and cultural studies. Multiple audiences—specialists, teachers, and students in these disciplines, as well as general readers with an interest in contemporary Chinese society and culture—will find that this work fulfills an urgent need for sophisticated analysis of China’s cultural production as it assumes a key role in capitalist globalization.
Author: Robert Crawford
Publisher: Routledge
ISBN: 1351024019
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Author: James Marten
Publisher: Oxford University Press
ISBN: 0190920750
Category : Adolescent psychology
Languages : en
Pages : 465
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Book Description
"Youth culture is not an invention of 20th-century movies and television; youth have been forming their own cultures from the moment they were given space to invent their own ways of relating to one another and to their parents and communities. Taking a global approach and beginning in early modern Europe, the essays in the Oxford Handbook of the History of Youth Culture provide broadly contextualized case studies of the ways in which the meanings and expressions of both "youth" and "culture" have evolved through time and space. The authors show that youth culture has been shaped by geography, ethnicity, class, gender, faith, technology, and myriad other factors. Examining subjects ranging from monastic schools to online communities, from enslaved youth in the Caribbean to Indigenous students at government sanctioned boarding schools, from youthful entrepreneurs to youthful activists, from war to sexuality, and from art to literature, the essays show that there have been many youth cultures. Throughout, authors emphasize the ways in which the idea of youth culture could become contested terrain-between youth and their families, their communities, and the culture at large-as well as the importance of youth agency in carving out separate lives. Among the tensions explored are the struggle between control and independence, as well as the explicit and implicit differences between male and female constructions of youth culture"--
Author: Nils J. A. Schou
Publisher:
ISBN:
Category :
Languages : da
Pages : 100
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Book Description
Author: Gijs Mom
Publisher: Berghahn Books
ISBN: 1789204623
Category : Transportation
Languages : en
Pages : 688
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Book Description
Why has “car society” proven so durable, even in the face of mounting environmental and economic crises? In this follow-up to his magisterial Atlantic Automobilism, Gijs Mom traces the global spread of the automobile in the postwar era and investigates why adopting more sustainable forms of mobility has proven so difficult. Drawing on archival research as well as wide-ranging forays into popular culture, Mom reveals here the roots of the exuberance, excess, and danger that define modern automotive culture.
Author: Andrew Wright Hurley
Publisher: Berghahn Books
ISBN: 0857451626
Category : History
Languages : en
Pages : 320
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Book Description
Jazz has had a peculiar and fascinating history in Germany. The influential but controversial German writer, broadcaster, and record producer, Joachim-Ernst Berendt (1922–2000), author of the world’s best-selling jazz book, labored to legitimize jazz in West Germany after its ideological renunciation during the Nazi era. German musicians began, in a highly productive way, to question their all-too-eager adoption of American culture and how they sought to make valid artistic statements reflecting their identity as Europeans. This book explores the significance of some of Berendt’s most important writings and record productions. Particular attention is given to the “Jazz Meets the World” encounters that he engineered with musicians from Japan, Tunisia, Brazil, Indonesia, and India. This proto-“world music” demonstrates how some West Germans went about creating a post-nationalist identity after the Third Reich. Berendt’s powerful role as the West German “Jazz Pope” is explored, as is the groundswell of criticism directed at him in the wake of 1968.
