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Becoming a Customer-focused Organization

Becoming a Customer-focused Organization PDF Author: Craig Cochran
Publisher: Paton Professional
ISBN: 9781932828054
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
"The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers' true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers' demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization. -- From publisher's description.