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Author: Virginia Grose
Publisher: A&C Black
ISBN: 2940411344
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Virginia Grose
Publisher: A&C Black
ISBN: 2940411344
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Virginia Grose
Publisher: A&C Black
ISBN: 2940411840
Category : Design
Languages : en
Pages : 186
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Book Description
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author: Virginia Grose
Publisher: Bloomsbury Publishing
ISBN: 294044739X
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Author: Gwyneth Moore
Publisher: A&C Black
ISBN: 2940411875
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author: Simon Seivewright
Publisher: A&C Black
ISBN: 2940411700
Category : Design
Languages : en
Pages : 196
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Book Description
Research is fundamental to the success of any fashion-related project and in Research and Design, you explore what research is and where to find inspiration
Author: Dimitri Koumbis
Publisher: Bloomsbury Publishing
ISBN: 1350195006
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author: Susan Dillon
Publisher: Bloomsbury Publishing
ISBN: 135003083X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Author: Virginia Grose
Publisher: Bloomsbury Publishing
ISBN: 1350227390
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author: Emmanuelle Rigaud-Lacresse
Publisher: Springer
ISBN: 3319417274
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Author: James Clark
Publisher: Bloomsbury Publishing
ISBN: 1352011115
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
