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Author: W. James Potter
Publisher: SAGE
ISBN: 1452215898
Category : Language Arts & Disciplines
Languages : en
Pages : 417
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Book Description
"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University
Author: W. James Potter
Publisher: SAGE
ISBN: 1452215898
Category : Language Arts & Disciplines
Languages : en
Pages : 417
Get Book
Book Description
"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University
Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1119890381
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Author: Geoffrey Cameron
Publisher: Wilfrid Laurier Univ. Press
ISBN: 177112332X
Category : Religion
Languages : en
Pages : 320
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Book Description
Technology, tourism, politics, and law have connected human beings around the world more closely than ever before, but this closeness has, paradoxically, given rise to fear, distrust, and misunderstanding between nation-states and religions. In light of the tensions and conflicts that arise from these complex relationships, many search for ways to find peace and understanding through a “global public sphere.” There citizens can deliberate on issues of worldwide concern. Their voices can be heard by institutions able to translate public opinion into public policy that embraces more than simply the interests and ideas of the wealthy and the empowered. Contributors to this volume address various aspects of this challenge within the context of Bahá’í thought and practice, whose goal is to lay the foundations for a new world civilization that harmonizes the spiritual and material aspects of human existence. Bahá’í teachings view religion as a source of enduring insight that can enable humanity to repair and transcend patterns of disunity, to foster justice within the structures of society, and to advance the cause of peace. Accordingly, religion can and ought to play a role in the broader project of creating a pattern of public discourse capable of supporting humanity’s transition to the next stage in its collective development. The essays in this book make novel contributions to the growing literature on post-secularism and on religion and the public sphere. The authors additionally present new areas of inquiry for future research on the Bahá’í faith.
Author: Bimal N. Patel
Publisher: Taylor & Francis
ISBN: 1134863616
Category : Law
Languages : en
Pages : 270
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Book Description
This is one of the first volumes that uses economic tools to analyse and evaluate law and policy in India. Applying economic theories such as incentive analysis, cost–benefit studies, and game theory, the essays in the volume negotiate contentious issues in law including property, contracts, torts, nuclear liability regime, bankruptcy law, criminal law and procedure, constitutional law, administrative law, environmental law, and family law. A radical take on commercial and socio-legal issues in India, this book will greatly interest scholars and researchers of law, political economy, and public policy.
Author: Stephen W. Littlejohn
Publisher: Waveland Press
ISBN: 1478609397
Category : Language Arts & Disciplines
Languages : en
Pages : 500
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Book Description
For almost four decades, Theories of Human Communication has offered readers an engaging and informative guide to the rich array of theories that influence our understanding of communication. The first edition broke new ground with its comprehensive discussion of theorizing by communication scholars. Since that time, the field has expanded tremendously from a small cluster of explanations and relatively unconnected theories to a huge body of work from numerous traditions or communities of scholarship. The tenth edition covers both classic and recent theories created by communication scholars and informed by scholars in other fields. Littlejohn and Foss organize communication theory around two intersecting elementscontexts and theoretical traditionsand emphasize the connections, trajectories, and relationships among the theories. They provide clear, accessible explanations that synthesize without oversimplifying. Their extensive use of examples presents theorizing as a natural process and invites readers to reflect on their own experiences and to become active participants in continuing the conversation. In addition to the authors lucid explanations of theories, the text includes From the Source boxes in which the theorists share their perspectives on communication. The extensive bibliography (almost 1,200 entries) and chapter citations are invaluable resources for more in-depth study.
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1922
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Book Description
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
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Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author: Edward S. Herman
Publisher: Pantheon
ISBN: 0307801624
Category : Social Science
Languages : en
Pages : 480
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Book Description
An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.
Author: Michael Oakeshott
Publisher:
ISBN:
Category : Poetry
Languages : en
Pages : 72
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Book Description
Author: W. James Potter
Publisher: SAGE
ISBN: 1412964695
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
