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Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'
Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Category : Business & Economics
Languages : en
Pages : 280
Get Book
Book Description
' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'
Author: Scot R. Wheeler
Publisher: World Scientific
ISBN: 9814678422
Category : Business & Economics
Languages : en
Pages : 281
Get Book
Book Description
"In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen."--
Author: Henry Plummer
Publisher: Thames & Hudson
ISBN: 0500773653
Category : Architecture
Languages : en
Pages : 288
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Book Description
A thought-provoking consideration of how architecture, from a doorknob to a city plan, can influence human behavior How does the experience of turning a door handle, opening a door from one space into another, affect us? It is no wonder that the door, one of the most elemental architectural forms, has such metaphorical richness. But even on a purely physical human level, the cold touch of a brass handle or the swish of a sliding screen gives rise to an emotional reaction, sometimes modest, occasionally profound. This book aims to understand how these everyday acts are influenced by architectural form, a concept that is vital for all architects to grasp. It considers how specifically built elements and volumes, taken from a wide array of buildings and settings around the world, can affect our powers of decision. From hand-carved stairs in Greek villages to free-floating catwalks, from the elegant processional steps of Renaissance Italy to Frank Lloyd Wright’s masterly manipulation of form, all provide very different experiences of stepping from one level to the next, and all affect our experience of that space. Seamlessly integrating text and image, each chapter focuses on a different aspect of our daily interactions with architecture, looking at stairs, floors and paths, moving interior spaces, perception and perspective, transparency and the relationship between a building and its setting. This book is not just for architects and designers engaged in the production of space, but for all those who seek a richer understanding of their place in the built world.
Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9811219885
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Author: Mark De Reus
Publisher: Oro Editions
ISBN: 9781935935025
Category : Architect-designed houses
Languages : en
Pages : 0
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Book Description
This book introduces a series of design stories with provocative story lines around some of the firm's most prominent projects. Each of the stories reveals the search that is inherent in the architectural design effort to evoke the spirit of each place by noting the unique circumstances for each client and property. The stories delve into planning and design aspects that reveal how spirit of place contributes to design meaning, and how creative expression can be discovered in pragmatic problem-solving. Within the stories, we uncover comparisons to older or ancient work in Hawaii, Indonesia, Mexico, and other locales, to underscore the significance of timeless principles in creating a harmonic living environment. "Spirit" is the intangible yet significant and even experientially transformative quality behind what endears one to a place or building. This book reveals the design philosophy of de Reus Architects: searching for design innovation by embracing tradition and timelessness, while applying modern and sustainable sensibilities.
Author: Tony Russell-Rose
Publisher: Newnes
ISBN: 0123969816
Category : Computers
Languages : en
Pages : 321
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Book Description
Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. In this book, the authors weave together the theories of information seeking with the practice of user interface design.
Author: Christian Parreno
Publisher: Bloomsbury Publishing
ISBN: 1350148148
Category : Architecture
Languages : en
Pages : 272
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Book Description
Boredom is a ubiquitous feature of modern life. Endured by everyone, it is both cause and effect of modernity, and of situations, spaces and surroundings. As such, this book argues, boredom shares an intimate relationship with architecture-one that has been seldom explored in architectural history and theory. Boredom, Architecture, and Spatial Experience investigates that relationship, showing how an understanding of boredom affords us a new way of looking at and understanding the modern experience. It reconstructs a series of episodes in architectural history, from the 19th century to the present, to survey how boredom became a normalized component of the everyday, how it infiltrated into the production and reception of architecture, and how it serves to diagnose moments of crisis in the continuous transformations of the built environment. Erudite and innovative, the work moves deftly from architectural theory and philosophy to literature and psychology to make its case. Combining archival material, scholarly sources, and illuminating excerpts from conversations with practitioners and thinkers-including Charles Jencks, Rem Koolhaas, Sylvia Lavin, and Jorge Silvetti-it reveals the complexity and importance of boredom in architecture.
Author: Scot R Wheeler
Publisher: World Scientific Publishing Company
ISBN: 9789811220104
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Author: Dana Arnold
Publisher: Routledge
ISBN: 1134417519
Category : Architecture
Languages : en
Pages : 566
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Book Description
Architecture as Experience investigates the perception and appropriation of places across intervals of time and culture. The particular concern of the volume is to bring together fresh empirical research and animate it through contact with theoretical sophistication, without overwhelming the material. The chapters establish the continuity of a particular physical object and show it in at least two alternative historical perspectives, in which recognisable features are shown in different lights. The results are often surprising, inverting the common idea of a historic place as having an enduring meaning. This book shows the insight that can be gained from learning about earlier constructions of meaning which have been derived from the same buildings that stand before us today.
Author: Eric Wing
Publisher: John Wiley & Sons
ISBN: 1118129113
Category : Computers
Languages : en
Pages : 1032
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Book Description
This Autodesk Official Training Guide teaches Revit to new users The perfect introduction to Revit Architecture, Autodesk?s building information modeling (BIM) software, this unique and highly effective guide uses a continuous, step-by-step tutorial to build your skills. You?ll first get to know the Revit interface and basic conventions, then quickly move right into designing, documenting, and modeling a four-story office building. Place walls, windows, and doors; add floors ceilings, railings, and stairs; create construction documentation?and that?s just for starters! You?ll be amazed by how rapidly you can progress. Teaches you how to use Autodesk Revit Architecture, Autodesk?s industry-leading building information modeling (BIM) software Uses a continuous, step-by-step tutorial that progresses through the book, teaching you how to design, document, and present a four-story building Covers structural grids, beams, and foundations; adding text and dimensions; building floors layer by layer; joining exterior and interior walls; creating roofs and ceilings; and much more Introduces embedded families and formulas, crucial site considerations, and importing and exporting to various formats Includes a Web site with before-and-after tutorial files so readers can compare their work Best of all, this guide is self-paced. Follow the tutorial sequentially?or jump into just the chapters you want by downloading the project files from the companion Web site.
