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Author: Gez Smith
Publisher: Lulu.com
ISBN: 0957275420
Category : Computers
Languages : en
Pages : 202
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Book Description
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
Author: Gez Smith
Publisher: Lulu.com
ISBN: 0957275420
Category : Computers
Languages : en
Pages : 202
Get Book
Book Description
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
Author: Jim Ewel
Publisher: John Wiley & Sons
ISBN: 1119712033
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Author: Gerardus Blokdyk
Publisher:
ISBN: 9781489190680
Category : Electronic books
Languages : en
Pages : 0
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Book Description
Agile Marketing Project Management Complete Self-Assessment Guide.
Author: Samuel Inbaraja S
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In today's rapidly evolving business landscape, traditional marketing approaches fall short in meeting the demands of modern consumers. "Agile Marketing Made Easy" offers a practical and comprehensive guide to embrace agility in marketing. Whether you're a marketing professional or a business leader, this handbook equips you with the tools and strategies to transform your marketing efforts and drive success. Key Features: Learn the core principles of agile marketing with the Agile Marketing Manifesto. Create an agile-friendly organizational structure that fosters collaboration and innovation. Set up agile sprints and explore real-world case studies for successful implementation. Implement popular agile methodologies like Scrum and Kanban, and discover a hybrid approach for versatility. Align your marketing strategy with business goals and customer insights. Address risk management and ethical considerations in agile marketing. Harness the potential of big data for dynamic customer strategies. In "Agile Marketing Made Easy," you'll find a step-by-step roadmap to revolutionize your marketing department, enhance productivity, and stay ahead of the competition. Embrace agility and become a customer-centric marketing powerhouse.
Author: Anish Lalchandani
Publisher: Emerald Group Publishing
ISBN: 1837972648
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Anish Lalchandani provides reskilling strategies that align the organization and the individual’s needs – including practical application, agility, and building alliances for an ecosystem-based reskilling strategy. With case studies and practical steps, you will discover how skills are the new currency of work and pivotal in reskilling.
Author: Shailesh Kumar Shivakumar
Publisher: Apress
ISBN: 1484234170
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts
Author: Anthony Freeling
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456491093
Category : Marketing
Languages : en
Pages : 0
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Book Description
"Marketing has for years promised to generate growth and transform business. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that their huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing that is better, faster and cheaper. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical 'test, learn and commit (TLC) loops' to change marketing offers. These adapted offers are fittest to survive in their environment--the marketplace. Agile Marketing is for thoughtful people in marketing today, who share these frustrations with marketing and are in a position to do something about it."--Page 4 of cover.
Author: Femi Olajiga
Publisher: Cxconversion Limited
ISBN: 9780995746503
Category :
Languages : en
Pages :
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Book Description
Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.
Author: Neil Perkin
Publisher: Kogan Page Publishers
ISBN: 1398605115
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.
Author: The Blokehead
Publisher: Booktango
ISBN: 1468961136
Category : Business & Economics
Languages : en
Pages :
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Book Description
The agile practice is only one of the many iterative methods devised by development leaders in the past. Fundamentally speaking, iterative methods opposed the overly-incremental approach of the waterfall method by using a multitude of smaller phases. These phases encompass the main parts of the waterfall method (requirement, design, implementation, verification, and maintenance); but done so in smaller, more frequent increments. These are also called ‘mini-waterfalls’. In essence, the agile practice moves through a life cycle of the waterfall development method in a much shorter amount of time. The ‘thought leaders’ behind the formation of the agile development practice refined it using 12 key principles. These principles will be discussed in Chapter 7 – The 12 Agile Principles, and will be applied in most of the lessons throughout this eBook.
