Advertising Red Books Agencies January 2012 PDF Download
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Author: Red Books Llc
Publisher:
ISBN: 9781937606022
Category : Reference
Languages : en
Pages : 1988
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Book Description
Author: Red Books Llc
Publisher:
ISBN: 9781937606022
Category : Reference
Languages : en
Pages : 1988
Get Book
Book Description
Author:
Publisher:
ISBN: 9781422490600
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Red Books Llc
Publisher:
ISBN: 9781937606053
Category : Reference
Languages : en
Pages :
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Book Description
Author: LexisNexis Editorial Staff
Publisher:
ISBN: 9781422478905
Category : Advertising agencies
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN: 9781937606169
Category :
Languages : en
Pages :
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Book Description
Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872174412
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 111817688X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Author: Red Books LLC
Publisher:
ISBN: 9781937606213
Category :
Languages : en
Pages : 0
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Book Description
Author: Red Books Llc
Publisher:
ISBN: 9781937606015
Category : Reference
Languages : en
Pages :
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Book Description
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506386954
Category : Language Arts & Disciplines
Languages : en
Pages : 503
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Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
