Advertising Red Books Advertisers and Agencies International PDF Download
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Author: Red Books LLC
Publisher:
ISBN: 9781937606213
Category :
Languages : en
Pages : 0
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Author: Red Books LLC
Publisher:
ISBN: 9781937606213
Category :
Languages : en
Pages : 0
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Author:
Publisher:
ISBN: 9780872174603
Category : Advertising
Languages : en
Pages : 978
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Author: Lexis-Nexis
Publisher:
ISBN: 9780872174467
Category :
Languages : en
Pages : 0
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Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872174429
Category : Advertising
Languages : en
Pages : 0
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Author: Red Books Llc
Publisher:
ISBN: 9781937606022
Category : Reference
Languages : en
Pages : 1988
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Author: Red Books Llc
Publisher:
ISBN: 9781937606053
Category : Reference
Languages : en
Pages :
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Author: National Register Publishing
Publisher:
ISBN: 9780872174658
Category : Business & Economics
Languages : en
Pages : 1801
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Author: National Register Publishing
Publisher:
ISBN: 9780872174849
Category : Business & Economics
Languages : en
Pages : 2074
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Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 113518559X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: LexisNexis Editorial Staff
Publisher:
ISBN: 9781422478905
Category : Advertising agencies
Languages : en
Pages : 0
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Book Description
