Author: John Philip Jones
Publisher: SAGE
ISBN: 0761912371
Category : Business & Economics
Languages : en
Pages : 366
Book Description
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Advertising Organizations and Publications
Author: John Philip Jones
Publisher: SAGE
ISBN: 0761912371
Category : Business & Economics
Languages : en
Pages : 366
Book Description
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Publisher: SAGE
ISBN: 0761912371
Category : Business & Economics
Languages : en
Pages : 366
Book Description
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Advertising & Selling and the Advertising Agency
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 824
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 824
Book Description
Advertising Organizations and Publications
Author: John Philip Jones
Publisher: SAGE Publications
ISBN: 1452221863
Category : Business & Economics
Languages : en
Pages : 366
Book Description
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Publisher: SAGE Publications
ISBN: 1452221863
Category : Business & Economics
Languages : en
Pages : 366
Book Description
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Agency
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 234
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 234
Book Description
The Advertising Business
Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564
Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564
Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
The Advertising Handbook
Author: Sean Brierley
Publisher: Psychology Press
ISBN: 0415107148
Category : Advertisers
Languages : en
Pages : 287
Book Description
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
Publisher: Psychology Press
ISBN: 0415107148
Category : Advertisers
Languages : en
Pages : 287
Book Description
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
Advertising & Selling and the Advertising Agency
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1012
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1012
Book Description
The Guide to Selling Advertising Space
Author: Jack Bernstein
Publisher: J B & Me
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Publisher: J B & Me
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Standard Directory of Advertising Agencies
Author: National Register Publishing
Publisher: National Register
ISBN: 9780872174306
Category : Reference
Languages : en
Pages :
Book Description
Publisher: National Register
ISBN: 9780872174306
Category : Reference
Languages : en
Pages :
Book Description