British Car Advertising of the 1960s PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download British Car Advertising of the 1960s PDF full book. Access full book title British Car Advertising of the 1960s by Heon Stevenson. Download full books in PDF and EPUB format.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 429
Get Book
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 429
Get Book
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Croner Publications, Limited
Publisher:
ISBN: 9781854229274
Category :
Languages : en
Pages : 96
Get Book
Book Description
Author: Heon Stevenson
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Get Book
Book Description
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
Get Book
Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: Judy Vaknin
Publisher: Libri Publishing Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
Get Book
Book Description
"Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 36
Get Book
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1136
Get Book
Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 76
Get Book
Book Description
Author: United States. Bureau of Foreign and Domestic Commerce. (Dept. of commerce and labor)
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 78
Get Book
Book Description
Author: William M. Park
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 56
Get Book
Book Description
