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Author: Heon Stevenson
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Author: Heon Stevenson
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Author: Croner Publications, Limited
Publisher:
ISBN: 9781854229274
Category :
Languages : en
Pages : 96
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Book Description
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 429
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Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: Yasutoshi Ikuta
Publisher: Chronicle Books
ISBN: 9780811827775
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Author: David Thoms
Publisher: Routledge
ISBN: 1351885464
Category : History
Languages : en
Pages : 297
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Book Description
This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Author: Giles Chapman
Publisher: Cars We Loved
ISBN: 9780750961004
Category : Automobiles
Languages : en
Pages : 0
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Book Description
After the Second World War, new cars in Britain were very hard to come by. Petrol was rationed, roads inadequate, and modern technology lacking. At the start of the 1950s, Morris, Austin and Ford put increasing numbers of British families on four wheels, while new sports cars from MG, Jaguar, Triumph and Austin-Healey promised motoring excitement. Giles Chapman investigates the fascinating motoring decade of the 1950s.
Author: James Taylor
Publisher: Bloomsbury Publishing
ISBN: 1784421871
Category : Transportation
Languages : en
Pages : 64
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Book Description
In the 1950s and 1960s, luxury car buyers, from government ministers to captains of industry, almost invariably bought British. These were stately, dignified, and grand vehicles, with many featuring leather interiors and wood trim. Unfortunately, that market has now largely disappeared and, with it, so have the car-makers themselves. This new book covers cars in the over-3-litre class from the biggest names in British luxury motoring including Alvis, Daimler, and Lagonda, and high-end models from Austin, Rover, and Jaguar. It examines the features and characteristics of these classic cars, as well as explaining why they fell from prominence in the 1970s. Replete with beautiful photography throughout, this book is a loving portrait of the British luxury car, a dearly missed saloon defeated by foreign imports.
Author: Judy Vaknin
Publisher: Libri Publishing Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
"Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.
Author: Jim Heimann
Publisher: Taschen America Llc
ISBN: 9783822816301
Category : Art
Languages : en
Pages : 181
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Book Description
Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.
