Advanced Introduction to Advertising PDF Download
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Author: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing
ISBN: 9781802200904
Category :
Languages : en
Pages : 192
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Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Author: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing
ISBN: 9781802200904
Category :
Languages : en
Pages : 192
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Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: Day, George
Publisher: Edward Elgar Publishing
ISBN: 1800377894
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Author: Christopher Pollitt
Publisher: Edward Elgar Publishing
ISBN: 1784712329
Category : Political Science
Languages : en
Pages : 192
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Book Description
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. In this Advanced Introduction, Christopher Pollitt starts a penetrating account of the theories, methods and possible trajectories of the study of public management, also examining the academic community itself, and its relationship to the world of practice. There is no more authoritative – or lively – text of such scope and focus. This is a stimulating analysis by a leading international scholar. It includes: · a global overview · a critical and authoritative analysis of the current state of the field · the location of academic research firmly in the real world context of austerity, climate and demographic change, and technological transformation · an examination of the relationship between academic study and the practice of public management · a look inside the ‘ivory tower’, at the forces changing the way the subject is studied and practised This truly unique work will be of particular interest to graduate students, advanced scholars, lecturers and trainers in public administration, public management, government, public policy, political science and development administration. Middle level and senior practitioners in public administration and public management will also find this an invaluable and sophisticated introduction.
Author: Tyler, Tom R.
Publisher: Edward Elgar Publishing
ISBN: 1839109734
Category : Law
Languages : en
Pages : 264
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Book Description
Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.
Author: John Hartley
Publisher: Edward Elgar Publishing
ISBN: 1839108940
Category : Social Science
Languages : en
Pages : 208
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Book Description
As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking.
Author: Vito Tanzi
Publisher: Edward Elgar Publishing
ISBN: 1789907004
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Advanced Introduction to Public Finance offers a fresh look at the field of public finance and explains how changes in both the market and the government have made public finance a more challenging, interesting and at times frustrating branch of economics. It provides a cosmopolitan perspective and details the part that historical developments have played in shaping modern views. The author explores the real life, practical nature of public finance and deemphasizes the role of arm-chair theorizing by focusing on real issues that are seen from a community rather than an individualistic perspective.
Author: Hooker, John
Publisher: Edward Elgar Publishing
ISBN: 1800378564
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Author: Robert D Hisrich
Publisher: Edward Elgar Publishing
ISBN: 1782546162
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
