Achieve Brand Integrity! PDF Download
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Author: Gregg Lederman
Publisher: Brand Integrity
ISBN: 0979587506
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Author: Gregg Lederman
Publisher: Brand Integrity
ISBN: 0979587506
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Author: Nathalie Laidler-Kylander
Publisher: John Wiley & Sons
ISBN: 1118573404
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author: Nicholas Ind
Publisher: Kogan Page Publishers
ISBN: 9780749443993
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Author: Ramakrishna, Yanamandra
Publisher: IGI Global
ISBN: 1668476665
Category : Business & Economics
Languages : en
Pages : 726
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Book Description
Securing a sustainable supply chain is crucial for business and the future of humanity. Intending to lower waste and carbon emissions, businesses are investing more money in sustainability efforts. However, sustainability measures that might save costs, improve forecasting, and optimize business operations are frequently disregarded, especially during the post-pandemic era. The Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy analyzes various approaches and strategies for developing sustainable supply chain capabilities to achieve circular economies; builds and develops models, frameworks, and theoretical concepts by focusing on the role of a sustainable supply chain leading to a circular economy; and provides a platform where new concepts and plans for managing sustainable supply chains in the post-pandemic era with the aid of Industry 4.0 as enablers are discussed. Covering key topics such as tourism, healthcare, transportation, and governance, this major reference work is ideal for industry professionals, government officials, business owners, managers, entrepreneurs, policymakers, scholars, researchers, academicians, instructors, and students.
Author: Sean Dowdell
Publisher: Entrepreneur Press
ISBN: 1613084439
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Learn to Fail Forward The Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Work ON the business instead of IN the business Know when to take calculated risks Make affordable mistakes to innovate Step away from their comfort zone Become a powerful leader and not just a boss
Author: Susie Carder
Publisher: Simon and Schuster
ISBN: 198213769X
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
"A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method"--
Author: Marcelo M. Soares
Publisher: Springer Nature
ISBN: 3030782247
Category : Computers
Languages : en
Pages : 686
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Book Description
This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part II are organized in topical sections named: Experience Design across Cultures; Design for Inclusion and Social Development ̧ Design for Health and Well-being; DUXU Case Studies.
Author: Ryan M. Frischmann
Publisher: Ryan Frischmann
ISBN: 1500370983
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment. This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511024071
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life". This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be done in order to reach that goal and how you can achieve them to give your customers the best experience possible and keep them coming back again and again. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Engaged!" and find out why you should boost the motivation of your workforce to attract more loyal customers.
Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 1422163571
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
