A Training Approach for Local Cable Network Advertising Sales in a Medium-sized Market PDF Download
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Author: Robert Fonoroff
Publisher:
ISBN:
Category : Cable television advertising
Languages : en
Pages : 302
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Book Description
Author: Robert Fonoroff
Publisher:
ISBN:
Category : Cable television advertising
Languages : en
Pages : 302
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 1192
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 368
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Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
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Book Description
The magazine that helps career moms balance their personal and professional lives.
Author: Paul Weyland
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814409806
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Author:
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ISBN:
Category :
Languages : en
Pages : 64
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author: Norman Marcus
Publisher: Prentice Hall
ISBN:
Category : Performing Arts
Languages : en
Pages : 326
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
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Book Description
The magazine that helps career moms balance their personal and professional lives.
