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Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
ISBN: 1800377207
Category : Political Science
Languages : en
Pages : 208
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Book Description
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
ISBN: 1800377207
Category : Political Science
Languages : en
Pages : 208
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Book Description
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Author: William H. Dutton
Publisher: Edward Elgar Publishing
ISBN: 1789903092
Category : Political Science
Languages : en
Pages : 264
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Book Description
This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digital politics. Covering the political implications of the Internet, social media, datafication and computational analytics, it looks to the future of how research might address the political challenges of the digital age and maps the key emerging trends in this field.
Author: Deese, David A.
Publisher: Edward Elgar Publishing
ISBN: 1800884125
Category : Political Science
Languages : en
Pages : 251
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Book Description
With contributions from an international range of experts, this cutting-edge Research Agenda collates the most important and emerging research in the field to map out the new directions and promising paths ahead for the international political economy (IPE).
Author: Dominic Medway
Publisher: Edward Elgar Publishing
ISBN: 1839102853
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Author: Darren G. Lilleker
Publisher: Routledge
ISBN: 0429591454
Category : Political Science
Languages : en
Pages : 128
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Book Description
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Author: Robert P. Ormrod
Publisher: SAGE
ISBN: 1446281426
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Author: Emmanuel Lazega
Publisher: Edward Elgar Publishing
ISBN: 1803925787
Category : Social Science
Languages : en
Pages : 317
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Book Description
This cutting-edge Research Agenda demonstrates how social network analysis can be used to address problems of social resilience and advance knowledge and policy intervention in the face of the existential crises that threaten our contemporary societies. This title contains one or more Open Access chapters.
Author: Peters, B. Guy
Publisher: Edward Elgar Publishing
ISBN: 1788117999
Category : Political Science
Languages : en
Pages : 256
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Book Description
This Research Handbook offers a comprehensive study of existing and emerging general principles of EU law by scholars from a wide range of expertise in EU law, international law, legal theory and different areas of substantive law. It explores the theory, content, role and function of general principles in EU law to better understand general principles as a mechanism for the substantive openness of the EU legal order as well as for cross-fertilization and coherence of legal orders. Their potential as a tool to manage the interaction of legal regimes and orders is a particular focal point and will make this Handbook a must-read for scholars of EU Law.
Author: Shilbury, David
Publisher: Edward Elgar Publishing
ISBN: 1800378327
Category : Sports & Recreation
Languages : en
Pages : 256
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Book Description
Course Design and Assessment offers design strategies, educator-in-action perspectives, and real-world suggestions for engaged educators, creating inclusive and meaningful learning opportunities and developmental student growth. With a brief history situating engaged learning among educational models, the book shows the vital and practical connections between an educator’s overall learning philosophy and their pedagogical choices. The authors unpack the definitions and practices common to engaged learning, exploring the assumptions educators make about students, teaching, learning, and instructional contexts that underlie engaged educators’ pedagogical decisions. Ultimately a vehicle for inclusive learning and transparent design, the book outlines pre-course planning steps, suggestions for adjusting the course mid-stream, and a thorough discussion of assessment activities with planning and implementation steps.
Author: Sage, Colin
Publisher: Edward Elgar Publishing
ISBN: 180088026X
Category : Social Science
Languages : en
Pages : 293
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Book Description
Illuminating the global food system as a highly dynamic set of interconnecting interests that continues to drive rapid technological, societal, and cultural change, this cutting-edge Research Agenda examines the pressing issues that confront current food systems, and the emerging responses to them. This title contains one or more Open Access chapters.
