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Author: Jack Trout
Publisher: John Wiley & Sons
ISBN: 9780471236085
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Author: Jack Trout
Publisher: John Wiley & Sons
ISBN: 9780471236085
Category : Business & Economics
Languages : en
Pages : 146
Get Book
Book Description
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Author: Trout
Publisher:
ISBN: 9780471449232
Category :
Languages : en
Pages :
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Book Description
Author: Dilip J. Karnik
Publisher: Xlibris Corporation
ISBN: 1479757292
Category : Self-Help
Languages : en
Pages : 132
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Book Description
This book, Rays of Wisdom, follows in the footsteps of that mode of learning, by offering a variety of stories with underlying meaning. Many of these stories are based on day-to-day life that happens right in front of us. No matter how painful the experience may have been, it has a purpose, which is to teach us something and make us stronger.
Author: P. B. Kerr
Publisher: Turtleback
ISBN: 9780606343633
Category : Juvenile Fiction
Languages : en
Pages : 355
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Book Description
Meet John and Philippa Gaunt, twelve-year-old twins who one day discover themselves to be descended from a long line of djinn. All of a sudden, they have the power to grant wishes, travel to extraordinary places, and make people and objects disappear. Luckily, the twins are introduced to their eccentric djinn-uncle Nimrod, who will teach them how to harness their newly found power. And not a moment too soon . . . since John and Philippa are about to embark on a search to locate a monstrous pharaoh named Akhenaten and his eerie tomb.
Author: Yomi Akinpelu
Publisher: Pneuma Springs Publishing
ISBN: 1782284710
Category : Self-Help
Languages : en
Pages : 276
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Book Description
You are designed for success. How can you achieve this success? The answer is straightforward: success comes as a result of few, simple, well-designed habits practised and repeated every day. So why doesn't everybody just do it? The answer is obvious, yet profound, according to John Rohn: it is because the things that are easy to do are also easy not to do. Does this book have the answers to all your life challenges? No! What this book will do is provoke you to think deeper and spur you to immediate, intelligent action. The message in this book is simple: be careful not to neglect doing the small things in your life that make the big things happen. Nothing will change unless you change. Blow the Cap off your Capability is a success and motivational toolbox with practical ideas and wisdom to help change your mindset and motivate you to prompt action so you can achieve your goals and live your best life beginning from right now. The chapters in this book are arranged in alphabetical order, covering a wide range of topics such as attitude, boundaries, comfort-zones, confidence, failure, integrity, leadership, procrastination, relationships and more. Some quotes from this book: Put your eggs in one basket and - watch that basket! (Andrew Carnegie) Success is not what you achieve, it's what you attract by the person you have become. (Jim Rohn) The secret to your success is found in your daily routine. (John Maxwell) The elevator to success is out of order, but the stairs is always open (Zig Ziglar) Jump, then grow wings on the way down. (Jack Canfield)
Author: Pascal Bruckner
Publisher: Harvard University Press
ISBN: 0674972279
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Money is an evil that does good, and a good that does evil. It is wise to have money, says Pascal Bruckner, and wise to think and talk about it critically. One of the world’s great essayists guides us through the commentary that money has generated since ancient times, as he builds an unfashionable defense of the worldly wisdom of the bourgeoisie.
Author: Brian Brown
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 350
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Book Description
Author: Douglas Sean O'Donnell
Publisher: Crossway
ISBN: 143352337X
Category : Religion
Languages : en
Pages : 242
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Book Description
The wisdom literature of the Old Testament can be daunting. Sidney Greidanus, in the book's foreword, describes Old Testament wisdom literature as "one of the more difficult genres to interpret and preach." Yet the numerous proverbs and sayings meet us in everyday life, teaching us much about understanding and applying the gospel. Pastor Douglas O'Donnell writes, "Just as every book of the Old Testament adds light to our understanding of Jesus, so the revelation of God in the person of Christ enlightens our understanding of the Old Testament." Not only do the wisdom books teach us about Jesus Christ, but we understand the books better in light of the revelation of God's Son. O'Donnell opens up the genre of wisdom literature through six chapters that look at how the gospel shines through Proverbs, Ecclesiastes, and Job. He specifically centers on the first and last chapters of each book, noting how the texts illustrate "the wisdom of God in the sufferings of our Savior." Pastors, church leaders, and students of Scripture will find this thoughtful volume demonstrative of seeing the gospel in the Wisdom Literature.
Author: Thomas Nelson
Publisher: Thomas Nelson
ISBN: 078529497X
Category : Bibles
Languages : en
Pages : 1871
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Book Description
Dig deeper into your Bible study Bring the words of Scripture to life and discover the richness and significance of the original languages of the Word of God. The KJV Word Study Reference Bible includes in-text subheadings and 2,000 easy-to-use word studies with select Hebrew, Aramaic and Greek words explained in every chapter from Genesis to Revelation. By looking into these ancient texts, we are able to read scripture as it was originally written and passed on from generation to generation. In addition, this Bible’s Topic-by-Topic studies give a practical framework for understanding scripture, along with more helpful resources. Features include: Book introductions 2,000 word studies illuminating the biblical language 21 chain-linked topical studies Study the Book provides helpful notes for reading each book of the Bible Word study indices by Strong's number, by English word, and by book Extensive cross-references drawing connections between texts Concordance Words of Christ in red Clear and readable KJV Comfort Print®
Author: Viktor Korobko
Publisher: novum pro Verlag
ISBN: 3990648969
Category : Fiction
Languages : en
Pages : 113
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Book Description
The Story of Life...and Not Just That is a selection of entertaining short stories by author Viktor Korobko, ranging from surrealist tales to poignant parables. From a viewpoint that piques the interest, this collection is thoughtful and philosophical, with ruminations on such subjects as family, the meaning of life, and the intersection of business and morality.
