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Author: John Boyer
Publisher: MC Press
ISBN: 9781583473436
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A roadmap to understanding and achieving excellence in business analytics initiatives With business analytics is becoming increasingly strategic to all types of organizations and with many companies struggling to create a meaningful impact with this emerging technology, this book based on the combined experience of 10 organizations that display excellence and expertise on the subject shares the best practices, discusses the management aspects and sociology that drives success, and uncovers the five key aspects behind the success of some of the top business analytics programs in the industry. Readers will learn about numerous topics, including how to create and manage a changing business analytics strategy; align business priorities to technological innovation; quantify and demonstrate tangible business value; implement program processes that balance agility, empowerment, and control; and architecting a business analytics technology solution with future innovation in mind.This is the ideal resource for any organization that wants to learn how a business analytics program can help manage value, employees, and technology to translate strategies into actionable insight and achievement.
Author: John Boyer
Publisher: MC Press
ISBN: 9781583473436
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
A roadmap to understanding and achieving excellence in business analytics initiatives With business analytics is becoming increasingly strategic to all types of organizations and with many companies struggling to create a meaningful impact with this emerging technology, this book based on the combined experience of 10 organizations that display excellence and expertise on the subject shares the best practices, discusses the management aspects and sociology that drives success, and uncovers the five key aspects behind the success of some of the top business analytics programs in the industry. Readers will learn about numerous topics, including how to create and manage a changing business analytics strategy; align business priorities to technological innovation; quantify and demonstrate tangible business value; implement program processes that balance agility, empowerment, and control; and architecting a business analytics technology solution with future innovation in mind.This is the ideal resource for any organization that wants to learn how a business analytics program can help manage value, employees, and technology to translate strategies into actionable insight and achievement.
Author: Daniel J. Power
Publisher: Business Expert Press
ISBN: 1631573926
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
Rapid technology change is impacting organizations large and small. Mobile and Cloud computing, the Internet of Things (IoT), and “Big Data” are driving forces in organizational digital transformation. Decision support and analytics are available to many people in a business or organization. Business professionals need to learn about and understand computerized decision support for organizations to succeed. This text is targeted to busy managers and students who need to grasp the basics of computerized decision support, including: What is analytics? What is a decision support system? What is “Big Data”? What are “Big Data” business use cases? Overall, it addresses 61 fundamental questions. In a short period of time, readers can “get up to speed” on decision support, analytics, and business intelligence. The book then provides a quick reference to important recurring questions.
Author: Karen L. Webber
Publisher: Johns Hopkins University Press
ISBN: 1421439034
Category : Education
Languages : en
Pages : 337
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Book Description
Webber, Henry Y. Zheng, Ying Zhou
Author: Gregory Richards
Publisher: CRC Press
ISBN: 1498764355
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.
Author: G.E. Phillips-Wren
Publisher: IOS Press
ISBN: 1614993998
Category : Computers
Languages : en
Pages : 604
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Book Description
Advances in technology have resulted in new and advanced methods to support decision-making. For example, artificial intelligence has enabled people to make better decisions hrough the use of Intelligent Decision Support Systems (DSS). Emerging research in DSS demonstrates that decision makers can operate in a more timely manner using real-time data, more accurately due to data mining and 'big data' methods, more strategically by considering a greater number of factors, more precisely and inclusively due to the availability of social networking data, and with a wider media reach with video and audio technology._x000D_ _x000D_This book presents the proceedings of the IFIP TC8/Working Group 8.3 conference held at the Université Pierre et Marie Curie in Paris, France, in June 2014. Throughout its history the conference has aimed to present the latest innovations and achievements in Decision Support Systems. This year the conference looks to the next generation with the theme of new technologies to enable DSS2.0. The topics covered include theoretical, empirical and design science research; case-based approaches in decision support systems; decision models in the real-world; healthcare information technology; decision making theory; knowledge management; knowledge and resource discovery; business intelligence; group decision support systems; collaborative decision making; analytics and ‘big data’; rich language for decision support; multimedia tools for DSS; Web 2.0 systems in decision support; context-based technologies for decision making; intelligent systems and technologies in decision support; organizational decision support; research methods in DSS 2.0; mobile DSS; competing on analytics; and social media analytics._x000D_ _x000D_ The book will be of interest to all those who develop or use Decision Support Systems. The variety of methods and applications illustrated by this international group of carefully reviewed papers should provide ideas and directions for future researchers and practitioners alike.
Author: Gerard Blokdijk
Publisher: Complete Publishing
ISBN: 9781488897399
Category : Reference
Languages : en
Pages : 182
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Book Description
The one-stop-source powering Business Analytics success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Business Analytics knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Business Analytics innovation - INCLUDED are numerous real-world Business Analytics blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is the difference between business intelligence and business analytics? What is business analytics? What's wrong with business analytics today? Why do people study Business Analytics? Trends shaping the future of business analytics? Is business analytics a STEM career? What are are the upcoming trends in business analytics? Business intelligence vs business Analytics vs big data? How do I improve business analytics skills? What are the best practical books in business analytics? Business Analytics: When is Chartio launching? What is the future of business analytics? How useful are SAP certifications for business analytics? Can anybody know about business analytics? How good is Drexel's MS in business analytics program? How is the CBA program in business analytics from ISB? Which is a more interesting job? Market research or Business analytics? FusionOps: Business Analytics for SAP? Which business analytics tool does Gilt use? ...and much more..."
Author: C. Keith Harrison
Publisher: CRC Press
ISBN: 1498761275
Category : Computers
Languages : en
Pages : 260
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Book Description
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author: Jean-Paul Isson
Publisher: John Wiley & Sons
ISBN: 1118370600
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
Author: Bernard Marr
Publisher: Pearson UK
ISBN: 1292017465
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
Author: Mckinsey Chief Marketing & Sales Officer Forum
Publisher: Createspace Independent Pub
ISBN: 9781500721091
Category : Computers
Languages : en
Pages : 156
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Book Description
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
