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Author: Mark Jeffery
Publisher: John Wiley & Sons
ISBN: 0470504544
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Author: Mark Jeffery
Publisher: John Wiley & Sons
ISBN: 0470504544
Category : Business & Economics
Languages : en
Pages : 325
Get Book
Book Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Author: Randy MacLean
Publisher:
ISBN:
Category :
Languages : en
Pages : 196
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Book Description
In this book, you'll discover the unseen strategies used by companies to take market share while driving profit rates that eclipse their competitors, their association peers, and their own history. These are companies that convert 15%, 20%, 25% or more of revenue into bottom-line profits, sometimes in notoriously difficult sectors or markets.More than a decade of research and discovery, often requiring the invention of new analytical tools and metrics to identify and quantify the dynamics driving record performance has been collected into this book. Along the way, it was necessary to develop new vernacular to better understand and describe what's really driving or preventing permanent profit gains, and to better manage the factors that get results.These are the secrets they don't teach at university, the metrics used to keep on track, and the sometimes surprising and game-changing epiphanies companies have used to restore profits, deliver superior customer experience, and permanently change the company's trajectory and market position.Armed with what's in this book and a willingness to change things for the better, you can take your company to the top and see the first results as soon as your next income statement.
Author: Mark Stiving
Publisher: Entrepreneur Press
ISBN: 1613081219
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Author: Randy MacLean
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530087457
Category :
Languages : en
Pages : 132
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Book Description
In his latest book, Randy MacLean lays out the best new strategy for using cost and profit numbers to optimize a company's customer base and market position. Using this sophisticated six-step strategy, any company can move to quickly increase its profits, cash-flow, and market share. Competitors will be helpless to prevent lost profit-performance and lost market position, and may never recover. Using deep profit analysis, Randy shows how companies actually make and lose money (it's not what you think), and the numbers prove that any company can simultaneously provide lowest price, a superior customer experience, AND achieve industry-leading profit rates. Using this blueprint, companies are emerging out of the pack to outperform their markets, their industries, and their own histories. They're becoming the new class of acquisitors, expanding their markets and buying up their competitors. Every business executive should have this book, and needs to be adopting a strategy ideal for the rapidly-changing environment and increasingly data-driven environment of the new millennium.
Author: Wayne McCulloch
Publisher: Lioncrest Publishing
ISBN: 9781544516608
Category :
Languages : en
Pages : 344
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Book Description
As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.
Author: Paul C. Light
Publisher: McGraw Hill Professional
ISBN: 9780071466417
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
How to stay on course and achieve extraordinary performance in a sea of change In today's change-or-die business environment, companies that achieve the highest levels of performance are "robust organizations"--those that adapt quickly and without losing their strategic direction. Distilling decades of research conducted by Rand, one of the nation's most respected business think tanks, The Four Pillars of High Performance explores the strategies to truly manage change. Using examples, author Paul C. Light extracts powerful lessons for managers and executives, and he provides readers with: Never-before-published research by Rand on the shared traits of the highest-performing companies Cutting-edge techniques for improving performance across an organization Valuable insights into the five major attributes of agility, alignment, metrics, incentives, and impact Case studies and vignettes drawn from the experiences of industry leaders in every sector
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1920
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Book Description
Author: Abraham Pizam
Publisher: Butterworth-Heinemann
ISBN: 1856177149
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
This encyclopedia covers all of the relevant issues in the field of hospitality management from both a sectoral level as well as a functional one. It's unique user-friendly structure enables readers to find exactly the information they require at a glance.
Author: Jennifer Clapp
Publisher: Cornell University Press
ISBN: 1501735934
Category : Political Science
Languages : en
Pages : 195
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Book Description
In recent years, international trade in toxic waste and hazardous technologies by firms in rich industrialized countries has emerged as a routine practice. Many poor countries have accepted these deadly imports but are ill equipped to manage the materials safely. For more than a decade, environmentalists and the governments of developing countries have lobbied intensively and generated public outcry in an attempt to halt hazardous transfers from Northern industrialized nations to the Third World, but the practice continues.In her insightful and important book, Jennifer Clapp addresses this alarming problem. Clapp describes the responses of those engaged in hazard transfer to international regulations, and in particular to the 1989 adoption of the Basel Convention. She pinpoints a key weakness of the regulations—because hazard transfer is dynamic, efforts to stop one form of toxic export prompt new forms to emerge. For instance, laws intended to ban the disposal of toxic wastes in the Third World led corporations to ship these byproducts to poor countries for "recycling." And, Clapp warns, current efforts to prohibit this "recycling movement" may accelerate a new business endeavor: the relocation to poor countries of entire industries that generate toxic wastes.Clapp concludes that the dynamic nature of hazard transfer results from increasingly fluid global trade and investment relations in the context of a highly unequal world, and from the leading role played by multinational corporations and environmental NGOs. Governments, she maintains, have for too long failed to capture the initiative and have instead only reacted to these opposing forces.
Author: Abraham Pizam
Publisher: Routledge
ISBN: 1136439021
Category : Business & Economics
Languages : en
Pages : 734
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Book Description
The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
