Publisher:
ISBN: 9781447155812
Category :
Languages : en
Pages : 96
Book Description
... internet and social media offer great opportunities for brand owners to increase business and brand recognition. However ... Countering Brandjacking in the Digital Age, SpringerBriefs in Computer Science, DOI: 10.1007/978-1-4471-5580-5_1 ...
... Countering Brandjacking in the Digital Age:... and Other Hidden Risks to Your Brand: Springer Science & Business Media. Hoon Ang, S., Sim Cheng, P., Lim, E. A., & Kuan Tambyah, S. (2001). Spot the difference: consumer responses towards ...
... Internet of Things. In: Proceedings of the 3rd International Conference on Pervasive Embedded Computing and ... Countering Brandjacking in the Digital Age – and Other Hidden Risks to Your Brand. Springer, London (2013) Keates, S ...
... Countering Brandjacking in the Digital Age, pages 9–35. Springer, 2013. Cheng-Ter Hsi, Yuan-Hung Lien, Jung-Hui Chiu, and Henry Ker-Chang Chang. Solving scalability problems on secure RFID grouping-proof protocol. Wireless Personal ...
... Countering information influence activities : The state of the art . Swedish ... age : Humans become electric . New York ... brandjacking and character assassination Sergei Digital corporate communication and hostile hijacking of crises 221.
... Countering Brandjacking Eytan Gilboa The Brazilian Approach to Public Diplomacy Augusto Pestana Turkey's Public ... World Tal Samuel-Azran PART 6 Fresh Perspectives in Public Diplomacy 39 40 41 42 43 44 Ethics and Social Issues in Public ...