Countering Brandjacking in the Digital Age

Countering Brandjacking in the Digital Age PDF Author: Christopher Hofman
Publisher: Springer Science & Business Media
ISBN: 1447155807
Category : Law
Languages : en
Pages : 87
Book Description

... internet and social media offer great opportunities for brand owners to increase business and brand recognition. However ... Countering Brandjacking in the Digital Age, SpringerBriefs in Computer Science, DOI: 10.1007/978-1-4471-5580-5_1 ...


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ITJEMAST 11(1) 2020

ITJEMAST 11(1) 2020 PDF Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages :
Book Description

... Countering Brandjacking in the Digital Age:... and Other Hidden Risks to Your Brand: Springer Science & Business Media. Hoon Ang, S., Sim Cheng, P., Lim, E. A., & Kuan Tambyah, S. (2001). Spot the difference: consumer responses towards ...


Universal Access in Human-Computer Interaction. Theory, Methods and Tools

Universal Access in Human-Computer Interaction. Theory, Methods and Tools PDF Author: Margherita Antona
Publisher: Springer
ISBN: 3030235602
Category : Computers
Languages : en
Pages : 686
Book Description

... Internet of Things. In: Proceedings of the 3rd International Conference on Pervasive Embedded Computing and ... Countering Brandjacking in the Digital Age – and Other Hidden Risks to Your Brand. Springer, London (2013) Keates, S ...


Handbook on Digital Corporate Communication

Handbook on Digital Corporate Communication PDF Author: Vilma Luoma-aho
Publisher: Edward Elgar Publishing
ISBN: 1802201963
Category : Business & Economics
Languages : en
Pages : 483
Book Description

... Countering information influence activities : The state of the art . Swedish ... age : Humans become electric . New York ... brandjacking and character assassination Sergei Digital corporate communication and hostile hijacking of crises 221.


Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy PDF Author: Nancy Snow
Publisher: Routledge
ISBN: 0429878958
Category : Political Science
Languages : en
Pages : 504
Book Description

... Countering Brandjacking Eytan Gilboa The Brazilian Approach to Public Diplomacy Augusto Pestana Turkey's Public ... World Tal Samuel-Azran PART 6 Fresh Perspectives in Public Diplomacy 39 40 41 42 43 44 Ethics and Social Issues in Public ...