Go-to-Market Strategies for Women Entrepreneurs PDF Download
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Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author: Gregory K. Ericksen
Publisher: John Wiley & Sons
ISBN: 9780471324393
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Profiling 12 women entrepreneurs who have successfully started businesses of their own, this volume offers information on what companies they founded, why they founded them, the challenges they faced, and how they succeeded.
Author: Mary Godwyn
Publisher: Routledge
ISBN: 1351278509
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
How does gender and minority status shape entrepreneurial decision-making? This question seems long overdue since minority women in the US start new businesses at four times the rate of non-minority men and women. This book is about minority women entrepreneurs in the United States. Though these women are thriving as business owners, their stories are very seldom told, and few think of minority women as successful entrepreneurs. Therefore, the first purpose of the book is to give voice and visibility to US minority women business owners. The second purpose is to explain what makes these women different from the standard white male business owners most people are familiar with. Through in-depth interviews and first-hand accounts from minority women entrepreneurs, the authors found that, in innovative and exciting ways, minority women use their outsider status to develop socially conscious business practices that support the communities with which they identify. They reject the idea that business values are separate from personal values and instead balance profits with social good and environmental sustainability. This pattern is repeated in statistical evidence from around the globe that women contribute a much higher percentage of their earnings to social good than do men, but until now there was no clear explanation of why. Using sociological and psychological theories, the authors explain why women, especially minority women, have a tendency to create socially responsible businesses. The innovations provided by the women in this study suggest fresh solutions to economic inequality and humanistic alternatives to exploitative business policies. This is a radically new, socially integrated model that can be used by businesses everywhere. This book is intended for undergraduate and graduate students of business, sociology, race and gender studies as well as practitioners of entrepreneurship, aspiring entrepreneurs, and all those looking for new examples of holistic, sustainable and socially responsible business practices.
Author: Tomos, Florica
Publisher: IGI Global
ISBN: 1522574808
Category : Business & Economics
Languages : en
Pages : 411
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Book Description
There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
Author: Barbara Orser
Publisher: Stanford University Press
ISBN: 0804794316
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.
Author: Mauro F. Guillén
Publisher: Routledge
ISBN: 1136324593
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses. With a particular focus on the intersection between entrepreneurship and economic development, the cases are drawn from across a range of industries and countries. They offer insights into a number of issues women entrepreneurs face, such as launching a business, diversification and internationalization, as well as covering a number of business functions, including finance, marketing and human resource management. Each case is presented with a summary highlighting the themes it covers, and ends with a set of questions to guide classroom discussion. The book also includes a summary of existing literature on entrepreneurship to help contextualize the cases. This casebook would be the ideal companion in an entrepreneurship class, particularly for students with an interest in female entrepreneurship or economic development. With data from a Goldman Sachs/Lauder Institute study.
Author: Carrie Green
Publisher: Hay House, Inc
ISBN: 1401953166
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Author: Shahamak Rezaei
Publisher: Emerald Group Publishing
ISBN: 1800713266
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
The Emerald Handbook of Women and Entrepreneurship in Developing Economies examines women's role in entrepreneurial practices in a range of developing countries and applies unique strategic contextual frameworks to analyse, interpret and understand individual processes, themes and issues.
Author: Robert Goffee
Publisher: Routledge
ISBN: 1317483812
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
Why do women start their own businesses? Is it solely because they are searching for financial success, or for other reasons? On the basis of detailed interviews with a number of women who have started their own businesses, this book, first published in 1985, reveals the significance of factors that are directly related to women’s experiences at home, at work, and in the wider society. The author’s analysis shows how business start-up enables many women, but not all, to achieve forms of economic and social independence that they would not otherwise enjoy. Further, they illustrate ways in which business proprietorship has a wide variety of effects upon individuals, and upon their personal relationships and life styles. They refute the notion of a single entrepreneurial experience and argue that the causes and consequences of business start-up are highly conditioned by the extent to which women are committed to traditionally prescribed roles and to profitability. The findings of this book will have important implications for the formulation of small business policies. It will also be of particular value to those interested in women’s studies and small business management.
Author: Sheila Allen
Publisher: Routledge
ISBN: 1351986198
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This important collection, first published in 1993, brings together the most comprehensive analyses of women’s experience in business to date. The small business world – usually associated with men – is unpacked to display the multiple roles played by women. Links are made between lifestyles and business-styles, the interface between business and family life, paid and unpaid work and changing social and economic patterns. Throughout, the limitations of current theory, practice and policies in underestimating the significance of female entrepreneurship are shown. International in perspective, and drawing on the work of leading researchers in work and employment, this volume illuminates the hidden assumptions underlying approaches which concern themselves only with businessmen. It points the way to a better understanding of the meaning of self-employment and small business enterprise in market economies and to a more effective explanation of their role.
