We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes] PDF Download
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Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313392455
Category : Social Science
Languages : en
Pages : 1075
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Book Description
In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
![We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes] PDF](https://books.google.com/books/content/images/frontcover/gI2dAwAAQBAJ?fife=w80-h100)
Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313392455
Category : Social Science
Languages : en
Pages : 1075
Get Book
Book Description
In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
![We Are What We Sell [3 Volumes] PDF](https://books.google.com/books/content/images/frontcover/R_TCEAAAQBAJ?fife=w80-h100)
Author: Danielle Sarver Coombs
Publisher: Praeger
ISBN: 0313392447
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American. Includes original essays by noted cultural and advertising historians, commentators, and journalists Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context Supplies a comprehensive examination of advertising history and its consequences across modern America Presents an extensive analysis of the role of new media and the Internet Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes
![We Are What We Sell [3 volumes] PDF](https://books.google.com/books/content/images/frontcover/eanOEAAAQBAJ?fife=w80-h100)
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author:
Publisher:
ISBN:
Category : Housekeeping
Languages : en
Pages : 604
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Book Description
Author: Danielle Sarver Coombs
Publisher:
ISBN: 1440877661
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A rich overview of the evolution and present state of advertising in America, as well as the multitude of connected issues, among them data collection, privacy, and consumerism. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, it's almost impossible to escape someone trying to sell you something. This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture. Features tables, charts, and primary sources providing different contexts and vantage points from which to view the issue Includes personal and scholarly perspectives on the advertising industry and its impact on America, good and bad Profiles leading advertising professionals, agencies, and campaigns that have made their mark in the American consciousness Identifies and explains the building blocks of American advertising in all its many forms
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Category :
Languages : en
Pages : 110
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Category : Industrial arts
Languages : en
Pages : 424
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ISBN:
Category : Automobiles
Languages : en
Pages : 566
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Author: Thomas Hailing
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Author:
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ISBN:
Category : Sales management
Languages : en
Pages : 766
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