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Author: W. Craig Tomlin
Publisher: Apress
ISBN: 1484238672
Category : Computers
Languages : en
Pages : 205
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Book Description
Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved Who This Book Is For Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.
Author: W. Craig Tomlin
Publisher: Apress
ISBN: 1484238672
Category : Computers
Languages : en
Pages : 205
Get Book
Book Description
Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved Who This Book Is For Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.
Author: Alexander Rådahl
Publisher: RÅDAHL
ISBN: 8293915013
Category : Computers
Languages : en
Pages : 248
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Book Description
“If I had 1 hour to solve a problem [...] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website’s user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics. In this invaluable user experience and CRO guide, you will learn ‘real-world’ tested methods that can be effectively applied around the globe by website designers, with any level of prior experience: How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof. Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify... and how you can use the same approaches to exponentially expand your engagement. The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing. The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more. Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!
Author: Abhijit Maity
Publisher: Abhijit Maity
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 57
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Book Description
Discover the essential tactics and strategies needed to excel in SEO with 'The Complete Guide to Mastering SEO Optimization.' From keyword research to on-page optimization and beyond, this comprehensive handbook equips you with the tools to enhance your website's visibility and drive organic traffic effectively. Whether you're a beginner or seasoned marketer, unlock the secrets to achieving top rankings and dominating the digital landscape.
Author: Russ Unger
Publisher: Pearson Education
ISBN: 0321659864
Category : Computers
Languages : en
Pages : 288
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Book Description
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That’s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. • Understand the various roles in UX design, identify stakeholders, and enlist their support • Obtain consensus from your team on project objectives • Define the scope of your project and avoid mission creep • Conduct user research and document your findings • Understand and communicate user behavior with personas • Design and prototype your application or site • Make your product findable with search engine optimization • Plan for development, product rollout, and ongoing quality assurance
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
A deep dive into the ecosystem of Conversion Rate Optimization (CRO), showcasing the strategic roles and innovative tactics pivotal for enhancing website performance and user experience to maximize conversions. The book uniquely highlights the collaborative roles within CRO, blending analytical acumen with creative insight to drive targeted actions and optimize digital interactions for improved conversion rates. Embarks on an exploration of CRO, unraveling the methodologies and roles that underpin successful optimization strategies to transform website visitors into engaged customers. List of Personas CRO Specialist/Manager UX/UI Designer Web Developer Data Analyst Copywriter Digital Marketing Specialist These personas form the core of CRO efforts, illustrating a multidisciplinary approach to refining digital experiences and driving conversion success.
Author: Bhuvan Unhelkar
Publisher: CRC Press
ISBN: 1000409473
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.
Author: Alexander Rådahl
Publisher:
ISBN: 9788293915003
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
In this invaluable UX and CRO guide, you will learn 'real-world' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience.
Author: Xin-She Yang
Publisher: Springer
ISBN: 3642209866
Category : Technology & Engineering
Languages : en
Pages : 271
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Book Description
Contemporary design in engineering and industry relies heavily on computer simulation and efficient algorithms to reduce the cost and to maximize the performance and sustainability as well as profits and energy efficiency. Solving an optimization problem correctly and efficiently requires not only the right choice of optimization algorithms and simulation methods, but also the proper implementation and insight into the problem of interest. This book consists of ten self-contained, detailed case studies of real-world optimization problems, selected from a wide range of applications and contributed from worldwide experts who are working in these exciting areas. Optimization topics and applications include gas and water supply networks, oil field production optimization, microwave engineering, aerodynamic shape design, environmental emergence modelling, structural engineering, waveform design for radar and communication systems, parameter estimation in laser experiment and measurement, engineering materials and network scheduling. These case studies have been solved using a wide range of optimization techniques, including particle swarm optimization, genetic algorithms, artificial bee colony, harmony search, adaptive error control, derivative-free pattern search, surrogate-based optimization, variable-fidelity modelling, as well as various other methods and approaches. This book is a practical guide to help graduates and researchers to carry out optimization for real-world applications. More advanced readers will also find it a helpful reference and aide memoire.
Author: GURMEET SINGH DANG
Publisher: GURMEETWEB TECHNICAL LABS
ISBN: 9359750018
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
