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Author: Paul Onu
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
An overview of consumer behaviour, culture and stereotypes.This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision. It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.Thoughts are based on personal experience, observation, discussions and interviews of key stakeholders in the ecosystem. I have been there done that when it comes to digital entrepreneurship; albeit silently, as a side-preneur, which is typical of Nigerian context. Job security is a major issue so we cling to what we are sure of while trying other stuff. In my case I committed serious funds to what I believed in. This is a narrative of all my struggles and lessons and what I feel we need to do to get things right. Of course, backed by actual facts and figures to justify my point of view.
Author: Paul Onu
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
Get Book
Book Description
An overview of consumer behaviour, culture and stereotypes.This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision. It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.Thoughts are based on personal experience, observation, discussions and interviews of key stakeholders in the ecosystem. I have been there done that when it comes to digital entrepreneurship; albeit silently, as a side-preneur, which is typical of Nigerian context. Job security is a major issue so we cling to what we are sure of while trying other stuff. In my case I committed serious funds to what I believed in. This is a narrative of all my struggles and lessons and what I feel we need to do to get things right. Of course, backed by actual facts and figures to justify my point of view.
Author: Paul Onu
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
Get Book
Book Description
This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision. It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.Thoughts are based on personal experience, observation, discussions and interviews of key stakeholders in the ecosystem. I have been there done that when it comes to digital entrepreneurship; albeit silently, as a side-preneur, which is typical of Nigerian context. Job security is a major issue so we cling to what we are sure of while trying other stuff. In my case I committed serious funds to what I believed in. This is a narrative of all my struggles and lessons and what I feel we need to do to get things right. Of course, backed by actual facts and figures to justify my point of view.
Author: Emmanuel Mogaji
Publisher: Taylor & Francis
ISBN: 1000970930
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 152257767X
Category : Business & Economics
Languages : en
Pages : 818
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Book Description
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Author: Masengu, Reason
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668441705
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Ogechi Adeola
Publisher: Springer Nature
ISBN: 3030839095
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.
Author: V-Gupta
Publisher: EGBG Services LLC
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 138
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Book Description
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Author: FCA Remi Oyekola
Publisher: Dorrance Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 479
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Book Description
About the Book Business Guide to Understand Nigeria’s Tax System is a comprehensive exploration of taxation in Nigeria. The text includes details about the tax system, assessment of tax, collection of tax, and the tax resolution system for both individuals and corporate entities. Each of the text’s seventeen chapters includes detailed subsections that are easy for the reader to follow. This book was written by Remi Oyekola, who has been practicing auditing, accounting, taxation, and general advisory for over thirty years. About the Author FCA Remi Oyekola is a chartered accountant and a forensic accountant of the Institute of Chartered Accountants of Nigeria. He graduated with both a bachelor degree and a master degree in accounting from the University of Lagos. He worked for several years at Ernst & Young in Nigeria before he resigned to set up his accounting firm in April 2002. The Firm, at present, has in its employment over thirty staff members, ten of which are qualified accountants. Remi is married to ‘Nike Ejiwumi, his wife of nearly thirty years, and they have been blessed with three children who are all post-graduate students at different American universities.
Author: Anne W. Njathi
Publisher: Taylor & Francis
ISBN: 1040039545
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
