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Author: Rony Guldmann
Publisher: Routledge
ISBN: 1351877151
Category : Philosophy
Languages : en
Pages : 401
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Book Description
Our culture entertains a schizophrenic attitude towards human nature. On the one hand, egoism is held to be our most powerful motive, playing a crucial cultural role by explaining the appeal of capitalism and providing a foundation for individualism. By contrast much of the continental intellectual tradition speaks of wholeness and alienation, seeing human nature not as self-interested but as herd-like. Guldmann argues that this schism reflects two diverging conceptions of human agency, and that the attempt to locate human nature somewhere along a continuum between egoism and altruism presupposes a misleading picture of what it is to be a human being. The second, ’continental’ tradition is more illuminating because it recognizes that human beings are necessarily committed to some conception of the ultimately significant.
Author: Rony Guldmann
Publisher: Routledge
ISBN: 1351877151
Category : Philosophy
Languages : en
Pages : 401
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Book Description
Our culture entertains a schizophrenic attitude towards human nature. On the one hand, egoism is held to be our most powerful motive, playing a crucial cultural role by explaining the appeal of capitalism and providing a foundation for individualism. By contrast much of the continental intellectual tradition speaks of wholeness and alienation, seeing human nature not as self-interested but as herd-like. Guldmann argues that this schism reflects two diverging conceptions of human agency, and that the attempt to locate human nature somewhere along a continuum between egoism and altruism presupposes a misleading picture of what it is to be a human being. The second, ’continental’ tradition is more illuminating because it recognizes that human beings are necessarily committed to some conception of the ultimately significant.
Author: Herbert Blumer
Publisher: Transaction Publishers
ISBN: 9781412825672
Category : Social Science
Languages : en
Pages : 420
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Book Description
Tamotsu Shibutani is professor of sociology at the University of California, Santa Barbara. He is the author of Social Processes: An Introduction to Sociology and Improvised News: A Sociological Study of Rumor.
Author: Rony Guldmann
Publisher:
ISBN:
Category :
Languages : en
Pages : 616
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Book Description
Author: Vyuptakesh Sharan
Publisher: Pearson Education India
ISBN: 9788177581744
Category : Business
Languages : en
Pages : 572
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Book Description
Author: Marieke de Mooij
Publisher: Springer Science & Business Media
ISBN: 3319012495
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.
Author:
Publisher: Rex Bookstore, Inc.
ISBN: 9789712339486
Category :
Languages : en
Pages : 204
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Book Description
Author: Sharan Vyuptakesh
Publisher: Pearson Education India
ISBN: 9788131732519
Category :
Languages : en
Pages : 632
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Book Description
International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1452236232
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author: Nilanjana Bardhan
Publisher: Routledge
ISBN: 1135236836
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Author: John McHugh
Publisher: Bloomsbury Publishing
ISBN: 1350088595
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Many contemporary readers are just now discovering Adam Smith's The Theory of Moral Sentiments (TMS). It is increasingly being recognised as a foundational text in moral philosophy and in Adam Smith's oeuvre more generally. This is the first companion to guide readers through TMS and uncover what Smith thinks, why he thinks it, why he might be wrong to think it! While Adam Smith is best known for a Wealth of Nations there is a history of seriously misinterpreting this text as an unnuanced celebration of unfettered capitalism. The Theory of Moral Sentiments is a kind of corrective to these naïve readings. As such, any serious consideration of Adam Smith's work should also include TMS. John McHugh's guide provides detailed analysis of TMS while never losing sight of the text in the context of Smith's writings and world view more generally. It offers both an introduction to the importance and insight of TMS while also functioning as a great way in to Adam Smith as a philosopher.
