Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan PDF Author: Jeannette Wilhelmy
Publisher: Tectum Wissenschaftsverlag
ISBN: 3828857817
Category : Business & Economics
Languages : en
Pages : 474

Get Book

Book Description
The importance of knowledge for multinational corporations is indisputable. While the business functions of research, development and production have been studied intensely for knowledge transfers, marketing has not been in the focus of knowledge management research. Jeannette Wilhelmy targets this research gap with a qualitative study on marketing knowledge transfers in multinational corporations in Japan. The qualitative data set is analyzed with NVivo8 qualitative research software. The author combines Kohlbacher's marketing knowledge concept with the characteristics of Japanese knowledge management and marketing, analyzing the backgrounds and relationships which influence marketing knowledge transfers in MNCs.

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan PDF Author: Jeannette Wilhelmy
Publisher: Tectum Wissenschaftsverlag
ISBN: 3828857817
Category : Business & Economics
Languages : en
Pages : 474

View

Book Description
The importance of knowledge for multinational corporations is indisputable. While the business functions of research, development and production have been studied intensely for knowledge transfers, marketing has not been in the focus of knowledge management research. Jeannette Wilhelmy targets this research gap with a qualitative study on marketing knowledge transfers in multinational corporations in Japan. The qualitative data set is analyzed with NVivo8 qualitative research software. The author combines Kohlbacher's marketing knowledge concept with the characteristics of Japanese knowledge management and marketing, analyzing the backgrounds and relationships which influence marketing knowledge transfers in MNCs.

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64

View

Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing PDF Author: Tan, Felix B.
Publisher: IGI Global
ISBN: 1466621435
Category : Technology & Engineering
Languages : en
Pages : 441

View

Book Description
"This book provides diverse insights from researchers and practitioners around the world to offer their knowledge on the comparisons of international enterprises, to managers and practitioners to improve business practices and keep an open dialogue about global information management"--Provided by publisher.

Cardozo Journal of International and Comparative Law

Cardozo Journal of International and Comparative Law PDF Author:
Publisher:
ISBN:
Category : Comparative law
Languages : en
Pages :

View

Book Description


Popular Mechanics

Popular Mechanics PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140

View

Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Foreign Direct Investment and Development

Foreign Direct Investment and Development PDF Author: Theodore H. Moran
Publisher: Peterson Institute
ISBN: 0881326003
Category : Business & Economics
Languages : en
Pages : 170

View

Book Description
In this cutting-edge analysis of foreign direct investment (FDI), Moran--one of the acknowledged experts in this area--questions traditional econometric measures of foreign direct investment flows, identifies flaws in past research, elaborates on how the latest research has moved More ... into new territory, and provides a first look at what new research has uncovered. Moran concentrates on FDI in the manufacturing and assembly sector, and discusses if FDI in manufacturing raises the productivity of host country economic activities, if FDI makes the host more competitive in new sectors, and generates externalities that benefit local firms and workers. He provides important new data on the kinds of activities, types of jobs, and level of wages associated with multinational manufacturing investment. This volume dissects the market failures associated with the contemporary idea of development as selfdiscovery, and addresses the tricky question of whether to provide incentives for FDI. In addition, he provides a novel reassessment of the debate about FDI crowding-out or crowding-in domestic investment. This book provides insight and lessons for developing and developed countries, NGOs, the corporate responsibility community, and multilateral lending institutions

Social sciences index

Social sciences index PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

View

Book Description


Management

Management PDF Author: David Boddy
Publisher: Pearson Education
ISBN: 9780273728566
Category : Management
Languages : en
Pages : 728

View

Book Description
A comprehensive introduction to the themes and functions of management within the clear process framework of planning, organising, leading and controlling. The 4th edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

Aanwinsten van de Centrale Bibliotheek (Queteletfonds)

Aanwinsten van de Centrale Bibliotheek (Queteletfonds) PDF Author: Bibliothèque centrale (Fonds Quetelet)
Publisher:
ISBN:
Category :
Languages : en
Pages :

View

Book Description


Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104

View

Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.