Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan PDF Author: Jeannette Wilhelmy
Publisher:
ISBN: 9783828829992
Category : International business enterprises
Languages : en
Pages : 456

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Book Description

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan

Tracing Marketing Knowledge Transfers in Multinational Corporations - Evidence from Japan PDF Author: Jeannette Wilhelmy
Publisher:
ISBN: 9783828829992
Category : International business enterprises
Languages : en
Pages : 456

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Book Description


Multinational Companies from Japan

Multinational Companies from Japan PDF Author: Robert Fitzgerald
Publisher: Routledge
ISBN: 131736841X
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
Since the bursting of Japan’s bubble economy, from 1990 onwards, its multinational companies (MNCs) have faced new competitive challenges, and questions about the management practices on which they had built their initial success in global markets. Japanese engagement in the international economy has undergone a number of phases. Historically, Japanese MNCs learnt from foreign companies, frequently through strategic alliances. After the post-war ‘economic miracle’, Japanese manufacturers in particular converted themselves into MNCs, transferred their home-grown capabilities to overseas subsidiaries, and made an impact on the world economy. But the period after 1990 marked declining Japanese competitiveness, and asked questions about the ability of Japanese MNCs to be more responsive and global in their strategies, organization, and capabilities. It has been argued that the established management practices of Japanese MNCs inhibited adaptation to recent demands of global competition. This volume presents new case evidence on how Japanese MNCs have responded to the new challenges of the global market place, and it provides examples of how they have transformed strategies and competitive capabilities. This book was originally published as a special issue of Asia Pacific Business Review.

International Marketing in the Network Economy

International Marketing in the Network Economy PDF Author: F. Kohlbacher
Publisher: Springer
ISBN: 0230288367
Category : Business & Economics
Languages : en
Pages : 275

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Book Description
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Multinationals and Cross-Cultural Management

Multinationals and Cross-Cultural Management PDF Author: Parissa Haghirian
Publisher: Routledge
ISBN: 1136936491
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Globalisation makes our world appear smaller: it is easier to connect, communicate and do business with people all over the world. But cultural differences remain and challenge globalized knowledge communication and transfer. This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. Based on detailed empirical analysis of 267 companies in Germany and Japan, it considers the relative effectiveness of inter-cultural and intra-cultural knowledge transfer; identifies the factors that inhibit or facilitate successful knowledge transfer; and suggests how management processes of MNEs can be improved. It demonstrates that although cultural differences do not necessarily influence the selection and transmission of knowledge overseas, they do have a strong impact on how that knowledge is received, integrated and put into practice locally. The book shows how knowledge is accepted differently in Europe and Asia and which factors have the strongest impact on efficient knowledge transfer. It suggests that to improve cross-cultural management MNEs should focus less on upgrading the technology that allows knowledge transfer, and more on the capabilities and beliefs of individual employees.

Effective Knowledge Transfer in Multinational Corporations

Effective Knowledge Transfer in Multinational Corporations PDF Author: Tina C. Chini
Publisher: Palgrave MacMillan
ISBN: 9781403942203
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
This book shifts the debate on knowledge transfers within multinational corporations (MNCs) back to its core: How can we increase the effectiveness of cross-border transfers of knowledge? It questions two common assumptions, namely that knowledge transfer per se works effectively; and that all flows in the MNC can be managed uniformly. The strategic position of MNC units in the organizational network and the nature of knowledge - for example, marketing know-how and technology know-how - require differentiated management approaches. To apply these ideas to practice, several perspectives on international knowledge flows, from control issues to cultural barriers, are discussed and integrated into a unifying framework. The large-scale empirical study is based on a sample of leading MNCs, and results show which managerial mechanisms have to be implemented to increase the benefit from knowledge transfers as well as employees' satisfaction with knowledge management.

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64

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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing PDF Author: Tan, Felix B.
Publisher: IGI Global
ISBN: 1466621435
Category : Technology & Engineering
Languages : en
Pages : 441

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Book Description
"This book provides diverse insights from researchers and practitioners around the world to offer their knowledge on the comparisons of international enterprises, to managers and practitioners to improve business practices and keep an open dialogue about global information management"--Provided by publisher.

Handbook of Innovation and Regulation

Handbook of Innovation and Regulation PDF Author: Pontus Braunerhjelm
Publisher: Edward Elgar Publishing
ISBN: 1800884478
Category : Business & Economics
Languages : en
Pages : 429

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Book Description
This comprehensive Handbook presents thoughtful analysis on how regulations can impact innovation within a number of regulatory fields and markets, and provides a greater understanding of regulatory complexity and the challenging task it presents for future research.

Social Sciences Index

Social Sciences Index PDF Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 2548

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Book Description


Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116

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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.