Tourist Activities in Multimodal Texts

Tourist Activities in Multimodal Texts PDF Author: M. Nekic
Publisher: Springer
ISBN: 1137397918
Category : Social Science
Languages : en
Pages : 227

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Book Description
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Tourist Activities in Multimodal Texts

Tourist Activities in Multimodal Texts PDF Author: M. Nekic
Publisher: Springer
ISBN: 1137397918
Category : Social Science
Languages : en
Pages : 227

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Book Description
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

The Structure of Multimodal Documents

The Structure of Multimodal Documents PDF Author: Tuomo Hiippala
Publisher: Routledge
ISBN: 1317580125
Category : Language Arts & Disciplines
Languages : en
Pages : 285

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Book Description
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Multimodal Texts from Around the World

Multimodal Texts from Around the World PDF Author: W. Bowcher
Publisher: Springer
ISBN: 023035534X
Category : Literary Criticism
Languages : en
Pages : 330

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Book Description
A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Empirical Multimodality Research

Empirical Multimodality Research PDF Author: Jana Pflaeging
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110725002
Category : Language Arts & Disciplines
Languages : en
Pages : 295

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Book Description
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.

Official Tourism Websites

Official Tourism Websites PDF Author: Richard W. Hallett
Publisher: Channel View Publications
ISBN: 1845411366
Category : Business & Economics
Languages : en
Pages : 146

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Book Description
This text explores tourism websites as mediums of identity construction and promotion. As interactive modes of communication, tourism websites for nations, cities, and attractions function critically in the new capitalism as calls for social action in contributing to economic and social rebirth, growth, and preservation.

Reading Tourism Texts

Reading Tourism Texts PDF Author: Sabrina Francesconi
Publisher: Channel View Publications
ISBN: 1845414276
Category : Social Science
Languages : en
Pages : 196

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Book Description
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Promoting Creative Tourism: Current Issues in Tourism Research

Promoting Creative Tourism: Current Issues in Tourism Research PDF Author: Ahmad Hudaiby Galih Kusumah
Publisher: Routledge
ISBN: 1000353362
Category : Business & Economics
Languages : en
Pages : 798

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Book Description
The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.

Beyond the Visual

Beyond the Visual PDF Author: Frank Serafini
Publisher: Teachers College Press
ISBN: 0807780979
Category : Education
Languages : en
Pages : 386

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Book Description
Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.

A Multimodal and Ethnographic Approach to Textbook Discourse

A Multimodal and Ethnographic Approach to Textbook Discourse PDF Author: Germán Canale
Publisher: Taylor & Francis
ISBN: 1000632830
Category : Language Arts & Disciplines
Languages : en
Pages : 142

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Book Description
This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Language Policy and Planning for the Modern Olympic Games

Language Policy and Planning for the Modern Olympic Games PDF Author: Jie Zhang
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 161451495X
Category : Language Arts & Disciplines
Languages : en
Pages : 281

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Book Description
This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller