Author: Jean Burgess
Publisher: SAGE
ISBN: 1473995795
Category : Social Science
Languages : en
Pages : 888
Book Description
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
The SAGE Handbook of Social Media
The SAGE Handbook of Social Media Research Methods
Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Category : Computers
Languages : en
Pages : 709
Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Publisher: SAGE
ISBN: 1473987210
Category : Computers
Languages : en
Pages : 709
Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
The SAGE Handbook of Social Media Marketing
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Social Network Analysis
Author: John Scott
Publisher: SAGE Publications
ISBN: 1847873952
Category : Social Science
Languages : en
Pages : 641
Book Description
This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.
Publisher: SAGE Publications
ISBN: 1847873952
Category : Social Science
Languages : en
Pages : 641
Book Description
This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.
The SAGE Handbook of Social Marketing
Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Category : Business & Economics
Languages : en
Pages : 470
Book Description
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Publisher: SAGE
ISBN: 144625447X
Category : Business & Economics
Languages : en
Pages : 470
Book Description
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
The SAGE Handbook of Media Processes and Effects
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Understanding Social Media
Author: Larissa Hjorth
Publisher: SAGE
ISBN: 1526426250
Category : Social Science
Languages : en
Pages : 264
Book Description
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Publisher: SAGE
ISBN: 1526426250
Category : Social Science
Languages : en
Pages : 264
Book Description
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
The SAGE Handbook of Digital Journalism
Author: Tamara Witschge
Publisher: SAGE
ISBN: 1473955068
Category : Language Arts & Disciplines
Languages : en
Pages : 972
Book Description
The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.
Publisher: SAGE
ISBN: 1473955068
Category : Language Arts & Disciplines
Languages : en
Pages : 972
Book Description
The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.
The SAGE Handbook of Social Gerontology
Author: Dale Dannefer
Publisher: SAGE Publications
ISBN: 1412934648
Category : Social Science
Languages : en
Pages : 713
Book Description
This volume reflects the emergence of ageing as a global concern, including chapters by international scholars from Asia, Australasia, Europe and North America. It provides a comprehensive overview of key trends and issues in the field, drawing upon the full range of social science disciplines. The Handbook is organized into five parts, each exploring different aspects of research into social aspects of ageing: * Disciplinary overviews: summaries of findings from key disciplinary areas within social gerontology * Social relationships and social differences: topics include: social inequality, gender and ageing, the role of religion, inter-generational ties, social networks, and friendships in later life. * Individual characteristics and change in later life: chapters in this section examine different aspects of individual aging, including self and identity, cognitive processes, and biosocial interactions and their impact on physical and psychological aging. * Comparative perspectives and cultural innovations: topics in this section include: ageing and development, ageing in a global context, migration, and cross-cultural perspectives on grandparenthood. * Policy issues: The final section examines some of the main policy concerns affecting older people across the world. Topics include: developments in social policy, long-term care, technology and older people, end of life issues, work and retirement, crime and older people, and the politics of old age. This will be essential reading for all students, researchers and policy-makers concerned with the major issues influencing the lives of older people across the globe.
Publisher: SAGE Publications
ISBN: 1412934648
Category : Social Science
Languages : en
Pages : 713
Book Description
This volume reflects the emergence of ageing as a global concern, including chapters by international scholars from Asia, Australasia, Europe and North America. It provides a comprehensive overview of key trends and issues in the field, drawing upon the full range of social science disciplines. The Handbook is organized into five parts, each exploring different aspects of research into social aspects of ageing: * Disciplinary overviews: summaries of findings from key disciplinary areas within social gerontology * Social relationships and social differences: topics include: social inequality, gender and ageing, the role of religion, inter-generational ties, social networks, and friendships in later life. * Individual characteristics and change in later life: chapters in this section examine different aspects of individual aging, including self and identity, cognitive processes, and biosocial interactions and their impact on physical and psychological aging. * Comparative perspectives and cultural innovations: topics in this section include: ageing and development, ageing in a global context, migration, and cross-cultural perspectives on grandparenthood. * Policy issues: The final section examines some of the main policy concerns affecting older people across the world. Topics include: developments in social policy, long-term care, technology and older people, end of life issues, work and retirement, crime and older people, and the politics of old age. This will be essential reading for all students, researchers and policy-makers concerned with the major issues influencing the lives of older people across the globe.
The Social Media Age
Author: Zoetanya Sujon
Publisher: SAGE
ISBN: 1526481979
Category : Language Arts & Disciplines
Languages : en
Pages : 271
Book Description
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Publisher: SAGE
ISBN: 1526481979
Category : Language Arts & Disciplines
Languages : en
Pages : 271
Book Description
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.