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Author: Tina Rabb
Publisher: CSS Publishing
ISBN: 0788018019
Category : Reference
Languages : en
Pages : 213
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Book Description
As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic subwoofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need -- so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives -- the love of God? There are probably more than a million church signs and marquees in the United States, each offering an unparalleled chance to promote the kingdom of Christ. Yet passersby are often greeted with muddled and ungrammatical messages. The Proverbial Marquee is the cure for what ails many church marquees today. It's a complete collection of proven proverbs and original wisdom, all especially suited to signage. And it couldn't be more practical: - Maxims are categorized for easy reference - Each message is formatted line by line for easy drive-by reading - Line lengths are calculated to fall well within the average church sign's width - Best of all, a convenient letter count is provided So while this book may have started out as atonement for their advertising sins, Rabb and Davies discovered that The Proverbial Marquee became a labor of love that was too gratifying (not to mention too much fun) to count as penance. But isn't that how a wise Father often works? A proverbial plethora of inspiration! What a great idea: a portable book of drive-by encouragement. I found it impossible to put down once I started reading. A great gift and super resource. Enjoy! Becky Freeman National speaker and author of several best-selling books (Worms in My Tea, Real Magnolias, Chocolate Chili Pepper Love) In this very interesting collection of messages, Rabb and Davies have given us a wide selection of thought-provoking, humorous, and catchy sayings. They offer churches of all types many options for communicating brief but significant messages to the world. Scott Jones McCreless Chair of Evangelism Perkins School of Theology, Southern Methodist University Tina Rabb and Deborah Davies are freelance advertising copywriters from Greenville, Texas. They have worked for national advertising agencies and for such clients as Southwest Airlines, Cellular One, GTE, and the American Heart Association. In addition to their copywriting, they have been published in several Texas newspapers, including the Houston Post and the Dallas Morning News. Rabb and Davies have been the recipient of numerous awards from advertising associations, the Southwestern Journalism Congress, and the National Press Women's Association, among others. They are both journalism graduates of East Texas State University.
Author: Tina Rabb
Publisher: CSS Publishing
ISBN: 0788018019
Category : Reference
Languages : en
Pages : 213
Get Book
Book Description
As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic subwoofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need -- so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives -- the love of God? There are probably more than a million church signs and marquees in the United States, each offering an unparalleled chance to promote the kingdom of Christ. Yet passersby are often greeted with muddled and ungrammatical messages. The Proverbial Marquee is the cure for what ails many church marquees today. It's a complete collection of proven proverbs and original wisdom, all especially suited to signage. And it couldn't be more practical: - Maxims are categorized for easy reference - Each message is formatted line by line for easy drive-by reading - Line lengths are calculated to fall well within the average church sign's width - Best of all, a convenient letter count is provided So while this book may have started out as atonement for their advertising sins, Rabb and Davies discovered that The Proverbial Marquee became a labor of love that was too gratifying (not to mention too much fun) to count as penance. But isn't that how a wise Father often works? A proverbial plethora of inspiration! What a great idea: a portable book of drive-by encouragement. I found it impossible to put down once I started reading. A great gift and super resource. Enjoy! Becky Freeman National speaker and author of several best-selling books (Worms in My Tea, Real Magnolias, Chocolate Chili Pepper Love) In this very interesting collection of messages, Rabb and Davies have given us a wide selection of thought-provoking, humorous, and catchy sayings. They offer churches of all types many options for communicating brief but significant messages to the world. Scott Jones McCreless Chair of Evangelism Perkins School of Theology, Southern Methodist University Tina Rabb and Deborah Davies are freelance advertising copywriters from Greenville, Texas. They have worked for national advertising agencies and for such clients as Southwest Airlines, Cellular One, GTE, and the American Heart Association. In addition to their copywriting, they have been published in several Texas newspapers, including the Houston Post and the Dallas Morning News. Rabb and Davies have been the recipient of numerous awards from advertising associations, the Southwestern Journalism Congress, and the National Press Women's Association, among others. They are both journalism graduates of East Texas State University.
Author: Arnold Cirtin
Publisher: CSS Publishing
ISBN: 0788024159
Category : Religion
Languages : en
Pages : 79
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Book Description
Pastors are schooled in theology and ministry, but few receive training in the fine points of church administration. Learning how to handle a congregation's finances "on the job" can be a harrowing experience. Yet efficiently managing your church's business affairs is a key element in keeping current members satisfied with their pastoral leadership -- and in attracting the new members you need for your church to grow in size and influence. In Basic Business Principles For Growing Churches, Arnold Cirtin shares expertise gained from more than four decades of corporate and academic experience. He provides a clear and helpful primer for pastors with limited training in business administration on such practical topics as accounting, fiscal management, and marketing. This is an indispensable book for pastors of small- and medium-sized churches (who typically are also their congregations' principal financial officers), as well as for church treasurers, trustees, and other financial board members. When you follow the guidelines in Basic Business Principles For Growing Churches, your church will be fiscally responsible, managed efficiently, and able to maximize its growing stewardship of God's resources. Arnold Cirtin is professor emeritus of accounting at Ball State University, and is a certified public accountant (CPA) in the states of Indiana and California. Cirtin is the author of Principles of Accounting Study Guide, as well as numerous articles in professional journals.
Author: United States Military Academy. Association of Graduates
Publisher:
ISBN:
Category :
Languages : en
Pages : 590
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Book Description
Author: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 0743271610
Category : Social Science
Languages : en
Pages : 336
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Book Description
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Author: Garrett Stewart
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Literary Criticism
Languages : en
Pages : 377
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Book Description
Attention Spans' chronological review of Garrett Stewart's critical approach tracks and maps the evolution of intersecting disciplines from late New Criticism through structuralism, deconstruction, narrative theory (by way of narratography), poetics, and media studies, in which Stewart's has been so persistent and so eloquent a voice. Excerpts from his twenty books are framed by editorial retrospect, then linked by Stewart's own commentary on the variety – and underlying vectors – of his interpretive career across aesthetic forms, from Victorian narrative to recent American fiction, classic celluloid cinema to postfilmic digital effects, inert book sculpture and literary wordplay to the soundscape of singing on screen. Accompanied by a glossary of his many influential coinages, this cornucopia of analyses is also a chronicle of evolving paradigms in the work of intensive reading.
Author: A.W. Reed
Publisher: Penguin Random House New Zealand Limited
ISBN: 1742532632
Category : Foreign Language Study
Languages : en
Pages : 211
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Book Description
Proverbs (or whakatauki) express the wisdom, wit and commonsense of the Maori people. They are of great value and inspiration to writers, story-tellers and anyone speaking in a Maori setting. Several hundred proverbs are contained in The Raupo Book of Maori Proverbs, categorised under a large number of diverse headings, with translations and explanations in English. This comprehensive and dependable book serves as both a useful reference and an insight into values of the Maori.
Author: Jack Swaab
Publisher: The History Press
ISBN: 0752495917
Category : History
Languages : en
Pages : 370
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Book Description
Jack Swaab joined the veteran 51st (Highland) Infantry Division on 3 January 1943. He kept a series of diaries over the following two and a half years, recording the combination of boredom and fear that characterises active service. In mid-March 1943 he saw battle for the first time as Montgomery attacked the Mareth Line. In July that year Swaab took part in the Allied landings on Sicily, writing of the scorching humidity of the Sicilian summer. In May 1944 he records the restless time as his regiment prepared for the invasion of Normandy. In September 1944 Swaab's role changed dramatically, as he moved from commanding a troop to being a forward observation officer. His new position meant that he was working closely with the infantry in the front line. Swaab's first five months as a forward observation officer came to an abrupt end on 13 February, when he was wounded in the leg by shellfire. He was again selected for FOO duty during Operation 'Varsity', the Rhine crossing, in March 1945, and received the Military Cross.
Author: Harmon L. Smith
Publisher: Wipf and Stock Publishers
ISBN: 159752607X
Category : Religion
Languages : en
Pages : 280
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Book Description
Written for a broadly ecumenical audience, 'Where Two or Three Are Gathered' explores what Harmon Smith calls the universe of discourse between the language of Christian worship and the language of morals. Following the customary order of the church's liturgy, Smith demostrates how worship is meant to engender personal and social holiness, and how, for example, prayer, the eucharist, and baptism are inextricably tied to our moral understanding of such searing and conflicted issues as captital punishment, pacifism and warfare, surrogacy, and physician-assisted suicide.
Author: Gilbert Frankau
Publisher:
ISBN:
Category :
Languages : en
Pages : 414
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Book Description
Author: Matt McGee
Publisher: Omnibus Press
ISBN: 0857127438
Category : Music
Languages : en
Pages : 304
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Book Description
This new and updated edition of U2 A Diary brings U2s story up to date with information about the band’s ground-breaking film, U2 3D, recording sessions for No Line on the Horizon and the story of how the album was leaked online twice before its official release, the U2 360 world tour and Bono’s back injury that forced an entire leg to be postponed and the band’s struggles to decide how to follow No Line on the Horizon and the 360 Tour with new material. Here is the complete history of U2 told exactly as it happened in day-by-day diary format. As well as following the mid-1970's birth of the band to the present day in journal form, U2: A Diary also includes new revelations and fresh insights into key moments of U2's development. Through interviews and extensive research, author Matt McGee sheds light on stories. Fully illustrated with pictures spanning the bands career, this is a fanatically detailed account of a legendary group's life!
