Author: Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 372
Book Description
The P.R. Gazette ...
Author: List of Periodicals and Newspapers Currently Received in the Public Library of Cincinnati
Author: Public Library of Cincinnati and Hamilton CountyPublisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 16
Book Description
The P.R. Gazette ...
Author: Journalism and PR
Author: John LloydPublisher: I.B. Tauris
ISBN: 9781784530624
Category : Social Science
Languages : en
Pages : 160
Book Description
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Annual List of Books Added to the Public Library of Cincinnati
Author: Public Library of Cincinnati and Hamilton CountyPublisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 616
Book Description
Dynamics of Public Relations and Journalism
Author: Annette ClearPublisher: Juta and Company Ltd
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
The Gujarat Government Gazette
Author: Gujarat (India)Publisher:
ISBN:
Category :
Languages : en
Pages : 440
Book Description
Official Gazette of the United States Patent and Trademark Office
Author: Bulletin
Author: Cincinnati (Ohio), Public LibraryPublisher:
ISBN:
Category :
Languages : en
Pages : 856
Book Description
Government Gazette
Author: Cape of Good Hope (Colony)Publisher:
ISBN:
Category : Gazettes
Languages : en
Pages : 1070
Book Description
