Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 794
Book Description
The Monthly Literary Advertiser
Author: De kwaal des tijds
Author: Victor De Meyer-RoelandtsPublisher:
ISBN:
Category :
Languages : en
Pages : 86
Book Description
The Monthly Literary Advertiser
Author: Literary Advertising and the Shaping of British Romanticism
Author: Nicholas MasonPublisher: JHU Press
ISBN: 1421409984
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Bent's Literary Advertiser and Register of Engravings, Works on the Fine Arts
Author: Quarterly literary advertiser
Author: Nelson Chesman & Co.'s Advertisers' Rate Book
Author: Nelson Chesman & CompanyPublisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 556
Book Description
Pettengill's Newspaper Directory and Advertisers' Hand-book
Author: Pettengill, firm, Newspaper Advertising AgentsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360
Book Description
Evans' Advertising Hand-book ...
Author: Evans, Firm, Newspaper Advertising Agents, BostonPublisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 168
Book Description
Nelson Chesman & Co.'s Newspaper Rate Book
Author: Publisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 542
Book Description
